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We believe that the ethical and strategic practice of public relations and communications management makes a positive contribution to the profession, our employers and to the communities we serve. As members of CPRS, we are committed to the following values:
With this new framework, the National Board will look to deliver on the four strategic goals and achieve our vision with programs and services that build on our success and find new ways to provide member benefit.
It’s clear that Canada’s public relations professionals relate to the megatrends outlined by Tisch in The Elevation of Public Relations and, for the most part, agree with the implications these trends have on the PR industry. Our ability to build relationships, provide strategic business value, earn trust, and incorporate data and analytics into our work is key to the continued growth and success of our profession.
To support this network and best position our members to take advantage of the opportunities that lie ahead, the CPRS must focus on building our national community, support career growth and learning, facilitate collaboration, bring thought leadership to our discussions, promote the profession and advocate for ethical public relations.
Community, Collaboration, Conscience, Careers…the future of the CPRS lies in our ability to respond to these priorities and deliver what our members need to thrive in the years ahead.