Who we are:
The Canadian Public Relations Society (CPRS) is an organization of professionals who practice public relations in Canada and abroad. Our members work to maintain the highest standards and to share a uniquely Canadian experience in public relations.
CPRS is a federation of 13 Member Societies
based in major cities or organized province-wide. All Member Societies adhere to the constitution of the National and Member Society.
In cooperation with its regional Member Societies and with like-minded organizations in other countries, CPRS works to advance the professional stature of public relations and regulates its practice for the benefit and protection of the public interest.
CPRS Public Relations Definition
Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals and serve the public interest.
(Flynn, Gregory & Valin, 2008)