CPRS is proud to be a founding member of the Global Alliance for Public Relations and Communication Management, a confederation of the world's major PR and communication management associations and institutions, representing 280,000 practitioners and academics around the world.
A not-for-profit organisation based in Switzerland, the Global Alliance's mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest.
The Global Alliance relies on the efforts of communication professionals to tackle common problems with a global perspective. By partnering with regional, national and international bodies to increase professionalism in public relations and communication management, this Alliance works to enhance the collaborative professionalism of the industry among its constituents around the world.
Global Alliance News
An exciting gift to start the New Year!
CPRS has a special gift for its members to kick off 2021! This month, CPRS has made the Global Capabilities Framework and the supporting assessment tool available to all members!
As public relations practitioners we need to constantly hone our capabilities to stay on top of the changing communication landscape. The Global Capabilities Framework (GCF) offers a benchmark for measuring personal and team capability in professional communication and it is being used around the world as the ‘Gold Standard’.
Developed by researchers and professional associations across seven continents, the GCF provides a valuable tool for practitioners to not only benchmark their individual capabilities, but to plan a clear pathway for professional development. Specially commissioned software produces a unique profile for each individual and helps them to map their development aspirations over their chosen period of time. The same tool can also be useful to measure the capabilities of communication teams, identify gaps and strengths, design team development programs and help with succession planning.
Supported by CPRS, the Global Capability Framework is free for all members and is linked to a set of resources that will help you on your professional journey.
To access the Global Capability Framework today, log in to MYCPRS and click the link in the Member Dashboard!
If you'd like to learn more about the Framework, watch the video below in which CPRS' Amy Thurlow, PhD, APR, FCPRS and the Global Alliance's Anne Gregory, PhD, director of the Global Capabilities Framework development team, discuss the many benefits of the new tool, and why you should incorporate it into your or your team's professional development plan this year: