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  • Archived Keynotes / Workshops
  • Archived Webinars
  • Articles / White Papers
  • Award Winning Campaigns
  • PR Leader Profiles
  • Practitioner Work Samples
  • Recorded Lectures
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Members Only
Listening Leads to Stronger Communications that Build Better Relationships
November 13, 2018 , 1:00 PM EST
Learn how ongoing listening to Ontario’s pet owners informed the evolution of the Ontario Veterinary Medical Association’s (OVMA) communication strategy. Over the course of three years, earned and social media efforts improved not only the relationship between the association and its pet owner audience, but also strengthened the relationships between OVMA and its members, and more importantly, those between pet owner and vet.
Members Only
PR in the Micro-Moment
October 23, 2018 , 1:00 PM EST
PR has always been about discovery but our primary source was media. And now micro-moments have the potential to transform the way we find news and information. In this interactive and informative webinar, Martin Waxman explores micro-moments and a mobile approach to PR. He explains why we need to look at the world from our audience’s perspective and how to create the kind of multimedia content that both helps and inspires people in the moment.
Members Only
CPRS Health Academy presents: A Case Study on Meaningfully Including Patient Voices - Canadian Partnership Against Cancer (CPAC)
October 02, 2018 , 1:00 PM EST
The Canadian Partnership Against Cancer (CPAC) is a federally funded, not-for-profit organization working to accelerate action on cancer control in Canada. In 2017 and 2018, the Partnership developed and released three reports in the Person-Centred Perspective series. The communications campaign supporting the release of the three-part Person-Centred Perspective report series was the recipient of a CPRS National Silver Award of Excellence for Canadian Health Campaign of the Year as well as an IABC Toronto Ovation Award of Merit for Media Relations.
Members Only
Patient Confidential: Social Media Use by Healthcare Professionals
September 25, 2018 , 1:00 PM EST
The rise of social media has corresponded with an explosion in use by healthcare professionals: from online forums and clinical discussions groups to health-care conference ‘tweetups’, social media is being embraced by nurses and naturopaths, dentists and doctors. This hyper-connectedness has a downside, however, as the mixing of public and private lives begins blurring traditional boundaries, leading to violations of patient confidentiality on social media.
Members Only
CAE's 70th Anniversary Campaign
September 24, 2018 , 1:00 PM EST
How do you bring together more than 8,500 employees in 160 sites, from 35 countries and on five continents? Employees from different cultures, with different strengths (services, engineering, manufacturing, sales, etc.) and working in different markets? For the Global Communications team, CAE’s 70th anniversary was the perfect occasion. We had an ambitious strategy to do special celebrations that would last one whole year, with key events throughout, and to engage our people around the world - even though our small communications team is based in Montreal. During this webinar, we will share how we were able to leverage our 70th anniversary to increase our employees’ sense of pride and belonging.
Members Only
The Global Generally Accepted Practices (GAP) VIII study
May 10, 2018 , N/A EST
The Canadian Public Relations Society, the Communications + Public Relations Foundation and Mount Saint Vincent University partnered to conduct the first Canadian survey of Generally Accepted Practices in Public Relations.
Members Only
CPRS Health Academy presents: Route NHS
May 01, 2018 , 1:00 PM EST
Route NHS was transformational in terms of staff and leadership engagement, accountability, knowledge transfer, communications and preparedness for accreditation. The initiative incorporated visual cues and gamification to facilitate two-way, face-to-face communication between managers and staff, maximize engagement and education.
Members Only
CPRS Health Academy presents: 15 Years of Care
April 03, 2018 , 2PM EST
Corporate anniversaries are boring, soul-sucking endeavours. But they don’t have to be. When Vancouver Coastal Health’s Corporate Communications team was recently tasked with marking the organization’s 15 years of operation
Members Only
The Promise of Practical Communications in Managing Change and Delivering Value
February 20, 2018 , 2PM EST
In this session, Gene Nichols of Lean Out Communications discusses five practical techniques to enable successful and sustainable change through practical communication. The word “practical” is key,
Members Only
The Future of CPRS - Pre-Launch Webinar
January 09, 2018 , 2PM EST
The Future of CPRS Committee launched a consultation process to gain further public relations and communications industry input on a new proposed Strategic Framework for CPRS. The Framework was based on the results of a previous survey
Members Only
What Gets Measured, Gets Managed
October 27, 2017 , 2PM EST
This webinar, hosted by CPRS Northern Lights, provides an orientation on how to use Google Analytics to showcase the results of your marketing and communication efforts. It seeks to establish a consistent model for tracking inbound digital activities
Members Only
Building Trust with a New Government
October 24, 2017 , 2PM EST
This presentation features Heather Young, Communications Director for Mitacs, sharing details of Building Trust with a New Governement; Mitacs'
Members Only
Writing Engaging Content
October 16, 2017 , 12:00PM EST
Join CPRS Northern Lights for a Lunch and Learn Session, live from the Regional
Members Only
Snow Day: What Vancouver learned during its one-in-30-year winter event
August 22, 2017 , 2PM EST
Join us for our ‘coolest’ webinar yet. Amanda McCuaig, APR, Communications Manager (Engineering) at the City of Vancouver, and her colleague Gail Pickard
Members Only
Tell Me a Story
May 09, 2017 , 2PM EST
This webinar is meant to entertain, educate, and inspire you to tell better stories. Or, tell your story – better.
Members Only
Notley and the Beast: An Analysis of the Crisis Communications of Rachel Notley During the 2016 Wildfires
April 25, 2017 , 1PM EST
May 1, 2017 marks the first anniversary of the start of the devastating Fort McMurray wildfire known as “the Beast”. The Government of Alberta and the Regional Municipality of Wood Buffalo are generally given high marks for the way they managed this crisis situation.
Members Only
The 30-Minute Makeover: A Writing Refresher for Branded Articles
April 18, 2017 , 1PM EST
Welcome to the 30-Minute Makeover, a webinar designed to make your branded articles much easier to write. The first 15 minutes zoom in on a short-list of essentials needed in every article, including “do & don‘t” quick tips on tone, trust-building, helpfulness, and top-to-bottom engagement – plus an easy way to remember those tips!
Members Only
The CPRS professional liability insurance program and you!
December 15, 2016 , 2PM EST
Viewers of this webinar will gain awareness of the types of risks faced by PR and communication professionals and how liability insurance protection plays an essential role in the strength and vitality of a business.
Members Only
Surviving to thriving: How pioneering PR women achieved success on their own terms
November 16, 2016 , 2PM EST
During this webinar, researchers Virginia McKendry and Julia Jahansoozi of Royal Roads University discuss their preliminary study of how various pioneering women in PR were able to overcome obstacles and achieve success in a male dominated industry.
Members Only
R.A.C.E. and the Fort McMurray Crisis
September 26, 2016 , 2PM EST
The RACE formula - research, analysis, communication & evaluation - has been the foundation of strategic communications since John Marston published it in 1963 in The Nature of Public Relations.
Members Only
Demand a Plan
August 30, 2016 , 2PM EST
In 2015, Sussex Adrenaline partnered with the Canadian Medical Association to make seniors’ care a critical ballot box issue during the federal election. With the help of nearly 30,000 Canadians, this award-winning campaign increased awareness of seniors’ issues
Members Only
The Power of Magnetism: How to Create Profound Connections between an Organization and its Tribe
July 26, 2016 , 2PM EST
This topic was previously presented by Hugh MacPhie at the 2016 World Public Relations Forum, in Toronto, ON, as part of its three-day program focused on the value and importance of Communication Across Cultures.
Members Only
A visual roadmap to success: An analysis of the two-way communication in the social media space
May 10, 2016 , 2PM EST
Originally presented as a research session at the 2015 CPRS National Conference in Montreal, this updated presentation will provide an overview of a new and innovative method of measuring the direction and flow of communication within social media.
Members Only
Shift Happens...Through Effective Engagement
April 19, 2016 , 2PM EST
Changing times dictate changing approaches to communication, and its twin, community engagement. To be effective change managers, we must engage all stakeholders in a process of empowerment.
Members Only
Game On! Make your mission possible
February 09, 2016 , 2PM EST
Who doesn't like a good game? Harnessing the power of gamification, Royal Victoria Regional Health Centre (RVH) in Barrie, Ontario developed a colourful and interactive board game to engage staff and embed its vision, mission and values.
Members Only
Back-to-School With Walmart
January 12, 2016 , 2PM EST
In order to cut through the clutter of parents being bombarded by retailers about back-to-school necessities, Walmart focused on providing time-saving
Members Only
True North – Picturing the Possibilities
December 18, 2015 , 2PM EST
Laurie Dawkins from Vancouver Coastal Health will speak about the power of engaging middle managers to create cultural change. Learn how Vancouver Coastal Health engaged 16,000-plus directors
Members Only
Social purpose, business value: The global trends that are transforming PR
November 24, 2015 , 2PM EST
While most leaders agree that public relations and communication are essential to organizational success, there remain many different views about what PR is
Free
2015 - The Significance Of Communications In Business Success
June 02, 2015
David McLean, Leadership Expert and Entrepreneur
Free
2015 PR Research Session: CPRS National Conference - June 2, Montreal, QC
June 02, 2015
A case study into the connection between brands and customers on Facebook: have we truly reached two-way symmetrical communication?
Free
Reaching Beyond Canada: Rebranding University Of Western Ontario To Western University
May 01, 2015
University branding has become more common as a result of the increased national and international competition for faculty and students.
Members Only
Employment Standards in Ontario
November 06, 2014 , 12 - 1 p.m. EST
Did you know that the fact a person is called an "intern" does not determine whether or not the protections of the Employment Standards Act, 2000 (ESA) apply and whether the internship should be paid or unpaid?
Free
2014 - GAMIFICATION: STRATEGIES AND VISION FOR THE FUTURE
May 27, 2014
Gabe Zichermann - Chair, GSummit New York, New York Presented in Banff, Alberta May 27, 2014
Free
2014 PR Research Session: CPRS National Conference - May 25, Banff, Alberta
May 25, 2014
The fourth annual Educators Roundtable took place on the first day of the 2014 National Summit in Banff, AB, May 25-27.
Members Only
The History of PR in Canada: is it important to "Canadianize" what we teach?
March 27, 2014 , N/A EST
This discussion looked at the history of PR in terms of what is currently taught in PR programs in Canada, which is primarily American-based
Members Only
The Melbourne Mandate
November 27, 2013 , N/A EST
The Melbourne Mandate offers PR educators an innovative approach to classroom discussions on public relations theory and practice.
Free
CPRS Style Guide
November 01, 2013
This guide contains general style guidelines for CPRS publications and communicating to CPRS members
Free
2013 - 25 YEARS OF STORY TELLING: PERSPECTIVES ON THE SHORT TRIP FROM PR TO NOVELS
June 10, 2013
Terry Fallis Public relations practitioner, author and founder of Thornley Fallis Communications June 10, 2013, Gatineau, Quebec
Free
2012 - FINANCIAL SECTOR COMMUNICATIONS IN AN UNCERTAIN ECONOMIC ENVIRONMENT
June 12, 2012
Lindsay Gordon President & CEO, HSBC Bank Canada June 12, 2012, Victoria, British Columbia
Free
2011 - HOW I GOT TO MAYBE
June 07, 2011
Eric Young, Founder and President, E-Y-E | The Social Projects Studio. June 7, 2011, Saint John, New Brunswick
Free
2010 - COMMUNICATIONS IN A POLICING ENVIRONMENT: IT'S COMPLICATED
June 15, 2010
Sheila Bird, Executive Director, Public Affairs, Royal Canadian Mounted Police (RCMP). June 15, 2010, Regina, SK
Free
2009 - VISION, MISSION AND LEADERSHIP - A CEO'S PERSPECTIVE ON COMMUNICATING TOUGH MESSAGES IN TOUGH ECONOMIC TIMES
June 08, 2009
Courtney Pratt, Chair and CEO, Toronto Region Research Alliance. June 8, 2009, Vancouver, BC
Free
2008 GETTING KICKED WHILE YOU ARE DOWN - THE TRUTH ABOUT CITIZEN-GENERATED NEWS & ITS ROLE IN PUBLIC RELATIONS
June 09, 2008
Leonard Brody, Chief Executive, NowPublic. June 9, 2008, Halifax, Nova Scotia
Free
2007 - YOU CAN'T SPIN MOTHER NATURE
June 14, 2007
Jim Hoggan, APR President, Hoggan and Associates. June 14, 2007, Edmonton, AB
Free
2006 - THE POWER OF COMMUNICATIONS IN SOCIETY
June 12, 2006
Chantal Hebert, Political Columnist. June 13, 2006, Niagara Falls, ON
Free
2005 - SUBSTANCE SELLS: ALIGNING CORPORATEREPUTATION AND CORPORATE RESPONSIBILITY
June 16, 2005
Presented by Bennett Freeman, Global Corporate Responsibility, Burson-Marsteller. June 16, 2005, Calgary, AB
Free
Generally accepted practices in communication in Canada: Comparative analysis, 2010-2015
Nadège Broustau, faculty member at the Department of social and public communication of the University of Québec in Montréal (UQAM) and researcher at the Research Chair of Public Relations and Marketing Communication
Free
"So, do you think we can dance?" Best practices for media relations in a shifting world.
Media relations is an evolving swirl and a continuous conversation for Canadian public relations practitioners. Traditional media have maintained most of their viewers and much of their influence in public policy issues but
Free
A co-orientational, mixed-methods analysis of competencies, skills and knowledge among Canadian public relations practitioners: Do they have what it takes?
The objectives of this study were to conduct benchmark research among Canadian public relations practitioners to understand their overall knowledge, skills and competencies, educational backgrounds
Free
Understanding Gen Y communicators inside and outside of the public service
Abstract: Government communicators, in a democracy, are an essential link between a government and the people who elected it. As such, staffing such positions will be important moving forward, particularly relating to Generation Y.
Free
The Grammar of Our Demands: The Zuccotti Park General Assembly and the Media
On October 16, 2011 a U.S. centre-right website titled 'Big Government' released a cache of email correspondences purported to consist of a discussion between Occupy Wall Street organizers and journalists about how to develop a coherent message
Free
Stop Creeping On Me: How do Humber public relations students’ notions of online privacy influence their use of social networking sites for academic and business purposes?
Today's young people are heralded as 'digital natives', native speakers of digital technology. Yet, these 'digitally native' students exhibit tension when using social media academically. Although familiar with Facebook, relatively
Free
Communication issues for Co-operatives
"If communication should lead to a mode of cooperation, cooperation should lead to a mode, not to say a system, of communication," wrote Henri Desroche in 1992.
Free
Culture and Health: Immigrant Women’s Perceptions of Health Care in Canada
Culture influences the way people take care of their heath and make health related decisions. As the immigrant population in Canada is constantly increasing, it is very important for health campaigns to efficiently target this group
Free
An Ideal Model: Public Relations Education & Co-operative Education
Experiential learning focuses on individual learning and can occur informally through life experiences as well as formally with experiential learning education such as internships, co-operative education, and service learning (Smith, 2001).
Free
Examining storytelling in the not-for-profit organization: A strategy to connect its community
Not-for-profit organizations have a compelling rationale and urgency to tell their story to key constituents. They must maintain crucial relationships with their stakeholders: donors, volunteers, supporters, and the media.
Free
Where to Begin; Bridging the Gap between PR and Social Media
Public relations practitioners must understand their audience and whom their audience trusts. After “America’s most trusted man” Walter Cronkite passed on in 2009
Free
US-Canada Study of PR Writing by Entry-level Practitioners Reveals Significant Supervisor Dissatisfaction
This study combining survey results of the membership of North America’s two largest public relations associations confirms the existence of significant dissatisfaction among public relations supervisors in both the US and Canada
Free
Social Media Space in Public Relations Education
The rapid adoption of social media and social networking tools by the disciplines of public relations and communication management has essentially mirrored the rise of the use of such tools by the population at large.
Free
Executive Perspectives on Public Relations Management Competencies
The functions of public relations management representatives have evolved over the past three decades and are "achieving increased stature within the corporation"†. The evolution of public relations management has profound implications for professional development programs as public relations
Free
Évaluation et excellence en gestion des relations publiques et de la communication : étude de cas
L’objectif de cet essai de fin de maîtrise est de présenter une analyse sur l’évaluation et l’excellence en relations publiques. L’essai soutient qu’il existe un lien entre la planification et l’excellence et met en opposition certaines idées sur le concept d’excellence.
Free
Comprehensive Survey: toward a better understanding of communication practices in Canadian organizations
“Co-auteur du livre « Comment parler aux médias », Bernard Motulsky possède une expérience de plus de vingt-cinq ans dans le domaine de la communication et des relations publiques. Actuellement titulaire de la Chaire de relations publiques et
Free
Journalism and Public Relations
The IT revolution and the expansion of social media have deeply transformed the nature of our interpersonal relations as well as our relationship with our environment.
Free
A State of the Union on Sponsorship in Canada
The sponsorship industry in Canada has grown dramatically. Since 2006, according to the 2011 Canadian Sponsorship Landscape Study, it has grown in revenues by 40% to make it a $1.55 billion industry.
Free
Tips on adding sponsorship to your revenue base in addition to donations
OK, you are a non-profit group or charity. You’ve done well on your donations campaigns but you’ve heard sponsorship is on the rise in Canada. You’d like a piece of the pie but while you understand philanthropy, you are uneasy about sponsorship and how to construct a successful sponsorship approach
Free
Advice to people who enter the Public Relations Profession
Never stop learning. Never assume you know enough about your profession to last throughout your career.
Free
Ten Key Lessons Learned from 40 Years in Public Relations
When it comes to strategic communications thinking and behavior, your client—in house or out—is seldom right, and you have to charmingly guide that client into changing attitude, altitude and course.
Free
Crisis Communications Checklist
These ten items should be in place prior to a crisis situation. This is of great help in maintaining poise and being able to concentrate on your top priority, the crisis response plan. 
Free
Architecture of Sponsorship
It is like building a house or any sort of project, campaign or plan. There are four pillars; Foundation Basement, Blueprint, material choice, finishing. We all want to feel our sponsorships are doing some good: for our company, for our chosen non-profit
Free
The Differences Between Philanthopy and Sponsorship
While your company may have had a public relations based corporate giving strategy over the years aimed at charities it may be time to look at the other, more targeted form of community investment – sponsorship.
Free
The Elevation of Public Relations
Canadian Public Relations Society: Advancing Public Relations and Communications Management Sponsored by: Argyle Public Relations