CPRS Edmonton presents, Deep Dive on social media analytics and targeting

February 19, 2021
Less than 1 hour



Dive into the business case for social media and how best to invest your valuable time

About this Event

In November, we hosted an event about AR, VR, TikTok and Facebook messenger chatbots. For this February event, we'll do a deeper dive into the analytics side:

  • what ROI looks like today and how analytics can support the case for social media
  • what social platforms and tools are best to invest in and why
  • tips for targeting your audience.

Watch now:

Special thanks to CPRS Edmonton for sharing the recording will all CPRS members!



https___cdn-evbuc-com_images_124043195_367012227_1_original.jpgBeverley Theresa is the owner of Throwdown Social Media and helps businesses and brands win at social media marketing through consulting, training, online learning and speaking engagements. Her hands on experience has led her to work directly with clients such as the Rogers, United Nations Association in Canada, Cushman & Wakefield and the Canadian Gift Association. Beverley is also a published author in Search Engine Journal’s How to Dominate Social Media: A Complete Strategy Guide.

With over nine years in the social media industry, she is a regular guest on podcasts, web series, and a crowd favorite featured speaker at conferences. Audiences love Beverley's humour, sass, authentic viewpoint, and real-life examples that clearly illustrate strategies and tactics to help businesses improve their social media marketing.

Connect with Beverley;





Social media analytics, marketing and targeting imageWorking in digital marketing since 2011, Liam Crotty specializes in analytics that help organizations understand their ROI in website development and social media. A nerd’s nerd with a love of spreadsheets and formulas, translating numbers into actionable insights is his specialty at any business level.

Working full-time at Alberta Motor Association as a Social Media Specialist, he also manages additional clients of varying sizes, including smaller not for profit organizations and medium to large size companies, such as the 124 St Business Association, Coalition for a Safer Alberta Roads, and City of Edmonton initiatives WinterCity Edmonton and WAVE.

His work with varying clients ensures that he is always on the leading edge of social media updates, trends, and best practices to help organizations of all sizes stride further towards their goals.

Connect with Liam