Centennial College presents a PD webinar preview

Looking for a taste of what our webinar series has to offer? Well, with the help of the Centennial College Bachelor of Public Relations Management program, now you can!

Below you'll find a selection of webinar summaries that have been generously provided by 4th year BPRM students, completed as part of their ongoing studies.

During Kim McKechney's presentation Key lessons for professional communications in the wake of the Humboldt Broncos attendees learned key lessons for professional communicators about putting the people you serve first and never forgetting that communications is a critical front-line activity.

Summary by Camille Manosca
Click here to watch the full webinar 


These days, we move from one micro-moments to the next, whenever we turn to our smartphones to find what we want, when we want it. PR in the Micro-Moment was an interactive session were Martin Waxman, APR showed members how to create PR stories and that reach audiences in the micro-moment. 

Summary by Alexander KellyMicro-PR.PNG
Click here to watch the full webinar 


How do you gain worldwide attention for a public health education campaign about kidney disease and the need for kidney organ donors? The Public Affairs team at St. Joseph’s Healthcare Hamilton enlisted the help of a team of surgeons and specialists for the first live streaming of a kidney transplant in Canada.

Summary by Mariam Rana

Click here to watch the full webinar       


Amy Thurlow, PhD, APR provides an overview of a new and innovative method of measuring the direction and flow of communication within social media. Visual mapping of two-way communication in social media will allow public relations practitioners to better integrate and measure the impact of two-way communication. 

Summary by Savanah Salazaar
Click here to watch the full webinar                



This session by Andrea Price explores Canada’s Best Places to Work (as awarded by Glassdoor) in two critical areas as it relates to internal communications. #1 – How the companies’ communications/PR functions have been structured to support excellence in PR. And #2 – How their comms/PR teams are using internal communications to create mutually beneficial relationships with employees and provide
maximum value to their organizations. 

Summary by Jecema Hewitt
Click here to watch full webinar                       


Thank you to the BPRM students who provided us with a summary. Best of luck in your future endeavours! 

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