Looking for a taste of what our webinar series has to offer? Well, with the help of the Centennial College Bachelor of Public Relations Management program, now you can!
Below you'll find a selection of webinar summaries that have been generously provided by 4th year BPRM students, completed as part of their ongoing studies.
During
Kim McKechney's presentation
Key lessons for professional communications in the wake of the Humboldt Broncos attendees learned key lessons for professional communicators about putting the people you serve first and never forgetting that communications is a critical front-line activity.
Summary by Camille Manosca
These days, we move from one micro-moments to the next, whenever we turn to our smartphones to find what we want, when we want it.
PR in the Micro-Moment was an interactive session were
Martin Waxman, APR showed members how to create PR stories and that reach audiences in the micro-moment.
Summary by Alexander Kelly
Click here to watch the full webinar
How do you gain worldwide attention for a public health education campaign about kidney disease and the need for kidney organ donors? The Public Affairs team at
St. Joseph’s Healthcare Hamilton enlisted the help of a team of surgeons and specialists for the first live streaming of a kidney transplant in Canada.
Summary by Mariam Rana
Click here to watch the full webinar
Amy Thurlow, PhD, APR provides an overview of a new and innovative method of measuring the direction and flow of communication within social media. Visual mapping of two-way communication in social media will allow public relations practitioners to better integrate and measure the impact of two-way communication.
Summary by Savanah Salazaar
Click here to watch the full webinar
This session by
Andrea Price explores Canada’s Best Places to Work (as awarded by Glassdoor) in two critical areas as it relates to internal communications. #1 – How the companies’ communications/PR functions have been structured to support excellence in PR. And #2 – How their comms/PR teams are using internal communications to create mutually beneficial relationships with employees and provide
maximum value to their organizations.
Summary by Jecema Hewitt
Click here to watch full webinar
Thank you to the BPRM students who provided us with a summary. Best of luck in your future endeavours!
Non-members, like what you see?
Sign up today to become a CPRS member and unlock all of this great content and so much more!