Éducation

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Comment mériter l’attention

juillet 27, 2021 , 1:00pm EST

S’adresser aux consommateurs par les réseaux traditionnels devient de plus en plus difficile; la confiance envers les médias vit un creux historique et les publics évitent les publicités de toutes les façons. Les marques tentent désormais de rejoindre les consommateurs où ils se trouvent déjà et créent des contenus qu’ils ne tenteront pas d’éviter d’emblée. Lubor discute de cette évolution de la communication de marque vers le divertissement de marque et de la façon dont les entreprises s’attirent l’attention du public par des reportages en baladodiffusion, des vidéos sociales et même des longs métrages et des épisodes télévisés.

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Résultats De L’enquête Canadienne Sur La Diversité Et L’inclusion – Signification Des Données Pour L’avenir De La Scrp Et De L’industrie

juin 16, 2021 , 1:00pm-2:30PM EST

Le 31 mai 2021, la SCRP nationale, conjointement avec l’AIPC, le Conseil canadien des firmes de relations publiques et Leger, publiait les résultats de la première enquête complète sur la diversité et l’inclusion au sein de l’industrie canadienne des relations publiques. Selon ces résultats, alors que la diversité chute rapidement à l’approche du sommet hiérarchique et que les préjugés inconscients demeurent un obstacle sévère, les employeurs en relations publiques font des progrès en matière de création d’environnements inclusifs. Au cours de ce webinaire, nous discuterons des résultats et des prochaines étapes à suivre pour que la SCRP respecte son engagement à rendre la profession des relations publiques au Canada plus inclusive.

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Building our plane while flying it: how BC Housing activated a province-wide response while forming its communications team during the first wave

mai 25, 2021 , 1:00p.m. EST

The BC Housing Communications Branch was just getting its new leadership team in place following a restructure when COVID-19 hit. Within the first few weeks, the team led the communications and engagement strategies for a pandemic response that has been recognized for helping protect some of the provinces. This case study will take you through the lessons learned by BC Housing Communications during the first wave.

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One Bucket at a Time: Presentation secrets to inform, educate, influence and persuade

avril 27, 2021 , 1 p.m. EST

This webinar will explore the notion that helping audiences listen is the most important skill any presenter can develop

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CPRS Edmonton presents, News Fatigue & Avoidance, and the impact on journalism and communications

mars 12, 2021 , 12:00PM MST

As growing numbers of people turn off the news, how can journalists and communicators reach their audiences?No news is not good news… In an era dominated by a seemingly constant flow of grim news, news fatigue is becoming recognized as a serious concern, even a health risk. Around-the-clock reports of the pandemic, political upheaval, climate change, and other major global issues can feel unavoidable because of easy access via social media.

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Engaging Employees through Corporate Social Responsibility Programs

février 23, 2021 , 1:00pm EST

The message is clear: people want to work for organizations where they feel they are engaged and learning. This is what inspired Paula Bernardino, MCM, SCMP, CSR-P, to pursue the study “Engaging Employees through Corporate Social Responsibility Programs: Aligning Corporate Social Responsibility and Employee Engagement” and examine whether companies that engage in social and environmental stewardship also benefit from employees who are more aware and involved.

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CPRS Edmonton presents, Deep Dive on social media analytics and targeting

février 19, 2021 , 2 - 3 p.m. MST

Watch CPRS Edmonton's recent event, in which they discussed best practices regarding the use of social media analytics and targeting methods.

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LGBTQ2S+ Workshop: The path to becoming an authentic ally. Presented by The Milkshake Sisters in partnership with APEX PR

janvier 26, 2021 , 1:00pm EST

The customized workshops includes the following elements: • Definitions in the context of the gender/sexual spectrum •The taboos and challenges of conventional language •Human rights laws • HR protocols • Scenarios • Ally boot camp

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No Exceptions: Making Representation the Rule of Successful Brand Building

novembre 17, 2020 , 1:00pm EST

Digital marketing is a powerful and persuasive branding tactic that reaches millions of young and impressionable consumers each day. However, there remains a lack of diversity in this space that must be addressed to promote an online world that is more reflective of our actual world.

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Coffee Chats

juin 09, 2020 , Ongoing EST

All members are encouraged to join us for CPRS Coffee Chats, a new weekly forum in which to have frank discussions about current issues in our profession and strengthen our community during challenging times.

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Crisis Communication in a Global Pandemic

mars 26, 2020 , 1:00pm EST

Given what we currently know about this public health crisis, what are the major considerations that organizations need to focus on in the coming days/weeks/months?

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Communicating immigration in a challenging global context

décembre 11, 2019 , 1:00pm EST

In this session, attendees will reflect on the role of government communications in promoting a balanced narrative in a challenging communications climate.

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CPRS Health Academy Presents: Dealing with Bullying and Harassment

décembre 03, 2019 , 1 p.m. EST

Anyone with experience in the front lines of stakeholder engagement recognizes how quickly a well-intentioned planning or information session can go off the rails. All it takes is one or more participants to exert inappropriate dominance – to harass or even bully the facilitator, leader or participants in the room at the expense of everyone’s comfort.  This engaging session focuses on understanding the motivations of bullies and harassers, how to regain balance in the room and rebuild group productivity.

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How to develop and apply a Futurist Mindset to Strategic Communications

novembre 12, 2019 , 1:00pm EST

A futurist mindset

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Everyone stepped up: Key lessons for professional communicators in the wake of the Humboldt Broncos tragedy

octobre 21, 2019 , 1 p.m. EST

In April 2018, the tragic Humboldt Broncos bus crash in Saskatchewan shone an unprecedented international media spotlight on Saskatchewan’s health system. During this session, you will learn how the communications unit from the newly formed Saskatchewan Health Authority (SHA) responded, including key lessons for professional communicators about putting the people you serve first and never forgetting that communications is a critical front-line activity.

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CPRS Health Academy Presents: First Canadian Live-streaming of a Kidney Transplant

octobre 01, 2019 , 1 p.m. EST

Long ago surgery was viewed as a "spectacle" that brought audiences in to learn and observe. Today, Facebook live-streaming presents a new opportunity to bring audiences where they would otherwise never be - in this case, into a real surgery in real time. For St. Joseph's Healthcare Hamilton, it was a method of reaching an unprecedented size of audience to achieve organizational goals that included health education, encouraging live kidney donations, connecting with young audiences in schools and building organizational reputation. But it was not without risk, an enormous amount of planning, and addressing ethical issues. In the end, it was storytelling at its best, which reached a broad audience, attracted national media attention, social media across the globe, and built good will inside and outside of the hospital.

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Centennial College presents a PD webinar preview

juillet 29, 2019

Get a sneak peak at our PD webinar series thanks to summaries courtesy of Centennial College's Bachelor of Public Relations Management program.

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Public Relations in the CASL Era

juin 04, 2019 , 1 p.m. EST

Join CyberImpact's Antoine Bonicalzi on June 4, for a discussion about Canada's Anti-Spam Legislation (CASL).

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Save the Date - Ethics and the Code of Professional Standards

mai 28, 2019 , 1 p.m. EST

Join Eileen Tobey, APR, FCPRS, Humber College's Senior Fellow in Residence for a look at how they are instilling CPRS' values into the next generation of practitioners.

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Bridging Public Relations to Social Cohesion

mai 20, 2019

Finding a Higher Social Value that Positions Public Relations & Communications Management for the Regulated Professions

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The Value of Internal Communications in Canada’s Best Places to Work

avril 23, 2019 , 1:00 PM EST

Do organizations view and value internal communications as a strategic method to create relationships with employees? Canada’s Best Places to Work certainly do. This session explores Canada’s Best Places to Work (as awarded by Glassdoor) in two critical areas as it relates to internal communications. #1 – How the companies’ communications/PR functions have been structured to support excellence in PR. And #2 – How their comms/PR teams are using internal communications to create mutually beneficial relationships with employees and provide maximum value to their organizations. The key findings from this presentation should prove valuable to those that want to build and strengthen their internal communications practices to support strong organization-employee relationships, and those that want to align with what Canada’s “best” workplaces are doing to ensure their comms team is structured and operates as a strategic management function.

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CPRS Health Academy presents: How Patient Communities Change Health Care and Advances Science: Mayo Clinic Case Study

avril 02, 2019 , 1:00 PM EST

Patient online communities not only reduce isolation and anxiety when faced with a life-changing diagnosis, they can also improve health outcomes. As Community Director of Mayo Clinic Connect, Colleen Young wanted to do more than connect patients.

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Social Media Research in PR in the Last Ten Years

mars 26, 2019 , 1:00 PM EST

Social media has infiltrated almost every business and industry. Public relations professionals have had to enter the foray and keep up with constant new developments and trends. Researchers have also had a challenge in keeping abreast of trends and carving out streams of inquiry. This presentation examines the past ten years of social media research published in The Journal of PR Research, and PR Review, to establish the status of the field. What has been examined? What does this tell us? What are some possible future directions needing to yet be empirically explored?

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CPRS Health Academy presents: There is no Us and Them. There’s just Us

mars 05, 2019 , 1:00 PM EST

Founded in 1918, the Canadian Mental Health Association (CMHA) is the most established, most extensive community mental health organization in Canada. Through a presence in more than 330 communities across every province, CMHA provides advocacy, programs and resources that help to prevent mental health problems and illnesses, support recovery and resilience, and enable all Canadians to flourish and thrive.

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How to stand out in a noisy market

février 26, 2019 , 1:00 PM EST

It's often said that there’s something magical about public relations in business. A lot of time and resources go into this marketing method, but what is so special about it and why should businesses invest in it? Darian Kovacs, PR mastermind and Managing Partner of the award-winning Jelly Digital Marketing and PR explains how PR can, and will, bring the "WOW" factor to your business.

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Using a stakeholder-communication continuum to inform internal communications and public relations

février 13, 2019 , 1:00 PM EST

Academic scholarship and professional literature have defined communications as existing in two groups: internal and external/public relations. However, there are changing attitudes and perceptions among senior leadership regarding stakeholder identification, publics, and communications. The presenter uses research to propose a continuum of communications which can be used to further refine and inform existing stakeholder identification, relationship management, and communication practices.

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CPRS Health Academy presents: “Do you know if this Code Orange is real?”

février 05, 2019 , 1:00 PM EST

Sunnybrook Health Sciences Centre is Canada’s first and largest trauma hospital. The clinical expertise of its staff, combined with its location in north-east Toronto, put it at the centre of the city’s two largest mass casualty situations in 2018.

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2019 Awards of Excellence Webinar

janvier 29, 2019 , 1:00 PM EST

Join us for an overview of this year's CPRS Awards of Excellence program.

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CPRS Health Academy presents: Creating an award-winning patient podcast: a case study by the Canadian Patient Safety Institute

décembre 04, 2018 , 1:00 PM EST

On Dec. 4, join the CPRS Health Academy to hear Dan Costigan, Senior Director, Strategic Communications with the Canadian Patient Safety Institute, provide an inside look at the Institute’s award-winning PATIENT podcast series.

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CPRS Northern Lights presents: The Intersection of Communications and Engagement

novembre 30, 2018 , Noon PST

Have you ever wanted to learn how to encourage participation and effectively engage with the public? Jessica Delaney is the Principal of Strategic Communications and Engagement at Delaney and Associates and has a strong desire to bring people together to get things done. Based in the Vancouver office, Jessica works with the team to develop, implement and report on engagement and communications strategies that focus on building common ground. She works to build social capital for ethical, values-based organizations, and earned her Certified Public Participation Professional (CP3) designation through IAP2 Canada in 2017.

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Pay it Forward as an APR Mentor

novembre 30, 2018 , 1:00 PM EST

This session will help you pay it forward by becoming a better APR mentor

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Trolls, Haters and Nasty Posts: How to tone down the trash talk on your city's social media

novembre 20, 2018 , 1:00 PM EST

Join Jan Enns and Julie Rogers for a discussion on how to deal with negative attitudes online and to hear their top 10 tips for keeping your social media social.

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Listening Leads to Stronger Communications that Build Better Relationships

novembre 13, 2018 , 1:00 PM EST

Learn how ongoing listening to Ontario’s pet owners informed the evolution of the Ontario Veterinary Medical Association’s (OVMA) communication strategy. Over the course of three years, earned and social media efforts improved not only the relationship between the association and its pet owner audience, but also strengthened the relationships between OVMA and its members, and more importantly, those between pet owner and vet.

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CPRS Health Academy presents: Creating a citizen-centred health system in Alberta through engagement

novembre 06, 2018 , 1:00 PM EST

On Nov. 6, join the CPRS Health Academy to explore how IMAGINE Citizens Collaborating for Health engaged 28 Albertans to learn, analyze and make recommendations about how healthcare is delivered in the province’s communities.

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PR in the Micro-Moment

octobre 23, 2018 , 1:00 PM EST

PR has always been about discovery but our primary source was media. And now micro-moments have the potential to transform the way we find news and information. In this interactive and informative webinar, Martin Waxman explores micro-moments and a mobile approach to PR. He explains why we need to look at the world from our audience’s perspective and how to create the kind of multimedia content that both helps and inspires people in the moment.

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CPRS Health Academy presents: A Case Study on Meaningfully Including Patient Voices - Canadian Partnership Against Cancer (CPAC)

octobre 02, 2018 , 1:00 PM EST

The Canadian Partnership Against Cancer (CPAC) is a federally funded, not-for-profit organization working to accelerate action on cancer control in Canada. In 2017 and 2018, the Partnership developed and released three reports in the Person-Centred Perspective series. The communications campaign supporting the release of the three-part Person-Centred Perspective report series was the recipient of a CPRS National Silver Award of Excellence for Canadian Health Campaign of the Year as well as an IABC Toronto Ovation Award of Merit for Media Relations.

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Patient Confidential: Social Media Use by Healthcare Professionals

septembre 25, 2018 , 1:00 PM EST

The rise of social media has corresponded with an explosion in use by healthcare professionals: from online forums and clinical discussions groups to health-care conference ‘tweetups’, social media is being embraced by nurses and naturopaths, dentists and doctors. This hyper-connectedness has a downside, however, as the mixing of public and private lives begins blurring traditional boundaries, leading to violations of patient confidentiality on social media.

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CAE's 70th Anniversary Campaign

septembre 24, 2018 , 1:00 PM EST

How do you bring together more than 8,500 employees in 160 sites, from 35 countries and on five continents? Employees from different cultures, with different strengths (services, engineering, manufacturing, sales, etc.) and working in different markets? For the Global Communications team, CAE’s 70th anniversary was the perfect occasion. We had an ambitious strategy to do special celebrations that would last one whole year, with key events throughout, and to engage our people around the world - even though our small communications team is based in Montreal. During this webinar, we will share how we were able to leverage our 70th anniversary to increase our employees’ sense of pride and belonging.

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The Global Generally Accepted Practices (GAP) VIII study

mai 10, 2018 , N/A EST

The Canadian Public Relations Society, the Communications + Public Relations Foundation and Mount Saint Vincent University partnered to conduct the first Canadian survey of Generally Accepted Practices in Public Relations.

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CPRS Health Academy presents: Route NHS

mai 01, 2018 , 1:00 PM EST

Route NHS was transformational in terms of staff and leadership engagement, accountability, knowledge transfer, communications and preparedness for accreditation. The initiative incorporated visual cues and gamification to facilitate two-way, face-to-face communication between managers and staff, maximize engagement and education.

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CPRS Health Academy presents: 15 Years of Care

avril 03, 2018 , 2PM EST

Corporate anniversaries are boring, soul-sucking endeavours. But they don’t have to be. When Vancouver Coastal Health’s Corporate Communications team was recently tasked with marking the organization’s 15 years of operation

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The Promise of Practical Communications in Managing Change and Delivering Value

février 20, 2018 , 2PM EST

In this session, Gene Nichols of Lean Out Communications discusses five practical techniques to enable successful and sustainable change through practical communication. The word “practical” is key,

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The Future of CPRS - Pre-Launch Webinar

janvier 09, 2018 , 2PM EST

The Future of CPRS Committee launched a consultation process to gain further public relations and communications industry input on a new proposed Strategic Framework for CPRS. The Framework was based on the results of a previous survey

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What Gets Measured, Gets Managed

octobre 27, 2017 , 2PM EST

This webinar, hosted by CPRS Northern Lights, provides an orientation on how to use Google Analytics to showcase the results of your marketing and communication efforts. It seeks to establish a consistent model for tracking inbound digital activities

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Building Trust with a New Government

octobre 24, 2017 , 2PM EST

This presentation features Heather Young, Communications Director for Mitacs, sharing details of Building Trust with a New Governement; Mitacs'

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Writing Engaging Content

octobre 16, 2017 , 12:00PM EST

Join CPRS Northern Lights for a Lunch and Learn Session, live from the Regional

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Snow Day: What Vancouver learned during its one-in-30-year winter event

août 22, 2017 , 2PM EST

Join us for our ‘coolest’ webinar yet. Amanda McCuaig, APR, Communications Manager (Engineering) at the City of Vancouver, and her colleague Gail Pickard

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Tell Me a Story

mai 09, 2017 , 2PM EST

This webinar is meant to entertain, educate, and inspire you to tell better stories. Or, tell your story – better.

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Notley and the Beast: An Analysis of the Crisis Communications of Rachel Notley During the 2016 Wildfires

avril 25, 2017 , 1PM EST

May 1, 2017 marks the first anniversary of the start of the devastating Fort McMurray wildfire known as “the Beast”. The Government of Alberta and the Regional Municipality of Wood Buffalo are generally given high marks for the way they managed this crisis situation.

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The 30-Minute Makeover: A Writing Refresher for Branded Articles

avril 18, 2017 , 1PM EST

Welcome to the 30-Minute Makeover, a webinar designed to make your branded articles much easier to write. The first 15 minutes zoom in on a short-list of essentials needed in every article, including “do & don‘t” quick tips on tone, trust-building, helpfulness, and top-to-bottom engagement – plus an easy way to remember those tips!

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The CPRS professional liability insurance program and you!

décembre 15, 2016 , 2PM EST

Viewers of this webinar will gain awareness of the types of risks faced by PR and communication professionals and how liability insurance protection plays an essential role in the strength and vitality of a business.

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Surviving to thriving: How pioneering PR women achieved success on their own terms

novembre 16, 2016 , 2PM EST

During this webinar, researchers Virginia McKendry and Julia Jahansoozi of Royal Roads University discuss their preliminary study of how various pioneering women in PR were able to overcome obstacles and achieve success in a male dominated industry.

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R.A.C.E. and the Fort McMurray Crisis

septembre 26, 2016 , 2PM EST

The RACE formula - research, analysis, communication & evaluation - has been the foundation of strategic communications since John Marston published it in 1963 in The Nature of Public Relations.

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Demand a Plan

août 30, 2016 , 2PM EST

In 2015, Sussex Adrenaline partnered with the Canadian Medical Association to make seniors’ care a critical ballot box issue during the federal election. With the help of nearly 30,000 Canadians, this award-winning campaign increased awareness of seniors’ issues

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The Power of Magnetism: How to Create Profound Connections between an Organization and its Tribe

juillet 26, 2016 , 2PM EST

This topic was previously presented by Hugh MacPhie at the 2016 World Public Relations Forum, in Toronto, ON, as part of its three-day program focused on the value and importance of Communication Across Cultures.

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A visual roadmap to success: An analysis of the two-way communication in the social media space

mai 10, 2016 , 2PM EST

Originally presented as a research session at the 2015 CPRS National Conference in Montreal, this updated presentation will provide an overview of a new and innovative method of measuring the direction and flow of communication within social media.

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Shift Happens...Through Effective Engagement

avril 19, 2016 , 2PM EST

Changing times dictate changing approaches to communication, and its twin, community engagement. To be effective change managers, we must engage all stakeholders in a process of empowerment.

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Game On! Make your mission possible

février 09, 2016 , 2PM EST

Who doesn't like a good game? Harnessing the power of gamification, Royal Victoria Regional Health Centre (RVH) in Barrie, Ontario developed a colourful and interactive board game to engage staff and embed its vision, mission and values.

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Back-to-School With Walmart

janvier 12, 2016 , 2PM EST

In order to cut through the clutter of parents being bombarded by retailers about back-to-school necessities, Walmart focused on providing time-saving

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True North – Picturing the Possibilities

décembre 18, 2015 , 2PM EST

Laurie Dawkins from Vancouver Coastal Health will speak about the power of engaging middle managers to create cultural change. Learn how Vancouver Coastal Health engaged 16,000-plus directors

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Social purpose, business value: The global trends that are transforming PR

novembre 24, 2015 , 2PM EST

While most leaders agree that public relations and communication are essential to organizational success, there remain many different views about what PR is

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2015 - The Significance Of Communications In Business Success

juin 02, 2015

David McLean, Leadership Expert and Entrepreneur

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Employment Standards in Ontario

novembre 06, 2014 , 12 - 1 p.m. EST

Did you know that the fact a person is called an "intern" does not determine whether or not the protections of the Employment Standards Act, 2000 (ESA) apply and whether the internship should be paid or unpaid?

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2014 - GAMIFICATION: STRATEGIES AND VISION FOR THE FUTURE

mai 27, 2014

Gabe Zichermann - Chair, GSummit New York, New York Presented in Banff, Alberta May 27, 2014

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The History of PR in Canada: is it important to "Canadianize" what we teach?

mars 27, 2014 , N/A EST

This discussion looked at the history of PR in terms of what is currently taught in PR programs in Canada, which is primarily American-based

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The Melbourne Mandate

novembre 27, 2013 , N/A EST

The Melbourne Mandate offers PR educators an innovative approach to classroom discussions on public relations theory and practice.

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2013 - 25 YEARS OF STORY TELLING: PERSPECTIVES ON THE SHORT TRIP FROM PR TO NOVELS

juin 10, 2013

Terry Fallis Public relations practitioner, author and founder of Thornley Fallis Communications June 10, 2013, Gatineau, Quebec

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2012 - FINANCIAL SECTOR COMMUNICATIONS IN AN UNCERTAIN ECONOMIC ENVIRONMENT

juin 12, 2012

Lindsay Gordon President & CEO, HSBC Bank Canada June 12, 2012, Victoria, British Columbia

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2011 - HOW I GOT TO MAYBE

juin 07, 2011

Eric Young, Founder and President, E-Y-E | The Social Projects Studio. June 7, 2011, Saint John, New Brunswick

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2010 - COMMUNICATIONS IN A POLICING ENVIRONMENT: IT'S COMPLICATED

juin 15, 2010

Sheila Bird, Executive Director, Public Affairs, Royal Canadian Mounted Police (RCMP). June 15, 2010, Regina, SK

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2009 - VISION, MISSION AND LEADERSHIP - A CEO'S PERSPECTIVE ON COMMUNICATING TOUGH MESSAGES IN TOUGH ECONOMIC TIMES

juin 08, 2009

Courtney Pratt, Chair and CEO, Toronto Region Research Alliance. June 8, 2009, Vancouver, BC

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2008 GETTING KICKED WHILE YOU ARE DOWN - THE TRUTH ABOUT CITIZEN-GENERATED NEWS & ITS ROLE IN PUBLIC RELATIONS

juin 09, 2008

Leonard Brody, Chief Executive, NowPublic. June 9, 2008, Halifax, Nova Scotia

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2007 - YOU CAN'T SPIN MOTHER NATURE

juin 14, 2007

Jim Hoggan, APR President, Hoggan and Associates. June 14, 2007, Edmonton, AB

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2006 - THE POWER OF COMMUNICATIONS IN SOCIETY

juin 12, 2006

Chantal Hebert, Political Columnist. June 13, 2006, Niagara Falls, ON

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2005 - SUBSTANCE SELLS: ALIGNING CORPORATEREPUTATION AND CORPORATE RESPONSIBILITY

juin 16, 2005

Presented by Bennett Freeman, Global Corporate Responsibility, Burson-Marsteller. June 16, 2005, Calgary, AB

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Souhaitez-vous organiser un webinaire?

novembre 20, 2000 , 1:00 PM EST

Si ça vous intéresse, veuillez présenter votre demande aujourd'hui