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CPRS Health Academy Presents: First Canadian Live-streaming of a Kidney Transplant
octobre 01, 2019
, 1 p.m.
EST
Long ago surgery was viewed as a "spectacle" that brought audiences in to learn and observe. Today, Facebook live-streaming presents a new opportunity to bring audiences where they would otherwise never be - in this case, into a real surgery in real time. For St. Joseph's Healthcare Hamilton, it was a method of reaching an unprecedented size of audience to achieve organizational goals that included health education, encouraging live kidney donations, connecting with young audiences in schools and building organizational reputation. But it was not without risk, an enormous amount of planning, and addressing ethical issues. In the end, it was storytelling at its best, which reached a broad audience, attracted national media attention, social media across the globe, and built good will inside and outside of the hospital.