In 2017, in the midst of a global discussion on ethical PR and ‘alternative facts’ the Canadian Public Relations Society led the way with a white paper and strategic framework that turned talk into committed action. Now, we begin to fulfill that commitment and demonstrate that for Canada’s PR professionals, ethics matter.
To lead the charge on this important initiative, CPRS has formed a National Task Force on Ethical Public Relations, which will work with our members across the country to administer a new professional ethics development program.
As its first deliverable, the Task Force has produced an interview series that will explore current trends in public relations, the value of CPRS membership and how ethical PR shows up in their day-to-day work.
We'll be releasing a new video each month featuring a prominent CPRS member leading up to the next National Conference, where the topic of ethical PR will be explored in depth.
Until then, view our latest inverviews below:
Thanks to his strong interest in both these areas and his numerous commitments to businesses, institutions and associations within the worlds of business and communications, he’s developed a thorough understanding of the profession and a keen sense for keeping abreast of latest developments in the field.
By bringing his keen analysis skills and strategic acumen to bear on each project he works on, Daniel makes sure each mandate achieves its objectives and meets the client's expectations.
Despite his busy schedule, Daniel has been involved with Special Olympics Québec and the Canadian Public Relations Society (CPRS) for more than 20 years because he firmly believes in the paramount value of social inclusion as well as professional and community involvement.