In 2017, in the midst of a global discussion on ethical PR and ‘alternative facts’ the Canadian Public Relations Society led the way with a white paper and strategic framework that turned talk into committed action. Now, we begin to fulfill that commitment and demonstrate that for Canada’s PR professionals, ethics matter.
To lead the charge on this important initiative, CPRS has formed a National Task Force on Ethical Public Relations, which will work with our members across the country to administer a new professional ethics development program.
As its first deliverable, the Task Force has produced an interview series that will explore current trends in public relations, the value of CPRS membership and how ethical PR shows up in their day-to-day work.
We'll be releasing a new video each month featuring a prominent CPRS member leading up to the 2020 National Conference, where the topic of ethical PR will be explored in depth.
Until then, view our latest inverviews below: