Continuing to Connect

If 2020 and COVID-19 have taught us anything, it is the value of our connections … both in person and virtual.
As we head into 2021, I am sure there will be many more occasions for us to connect, not just locally, but at the national and global level, as well.
Here is information about two opportunities to connect with CPRS and the Global Alliance for Public Relations and Communications Management.  Help make our profession better; improve your skills as a communications and public relations professional.
1) DEI Research Survey Launched - As our members know, CPRS has formed a Diversity, Equity and Inclusion Task Force. In partnership with the Canadian Council of Public Relations FirmsIABC TorontoBreakfast Culture and Leger, our members are being asked to respond to a DEI Research Survey.

Launched on Monday, January 4, 2021, the survey results will help the Task Force plan its next move towards improving equity, diversity and inclusion within CPRS and our greater profession. Let your fellow members know about the survey and be sure to share your thoughts by Friday, January 15.

2) Global Capabilities Framework Available - Communications and public relations is a global profession. Starting Wednesday, January 13, CPRS will offer complimentary access to the Global AllianceGlobal Capabilities Framework. This tool will allow individuals and teams to identify areas where they need to improve.  With that information, they can better plan their professional development for this year and beyond. Share the link.

You can also visit for more details on the Framework. For our francophone members, the creators of the framework will be working to offer a French version later this year. 
BTW.  As you are thinking about your professional development, be sure to watch for more information about Cultivate 2021, our CPRS national conference.  The call for workshop proposals has just ended. It is sure to be a great way to connect and learn.
Finally, congratulations to our next group of APRs, who were recently announced.  Approximately one-third of our members are connected by those three letters – APR.  Work is now underway to support the APR Class of 2021.  If you have been thinking about this designation, start saving materials for a work sample and watch for the next call for APRs later this year.
Happy New Year!  Let’s continue to connect.  I am looking forward to it.

Wayne Knorr, APR

CPRS National President