New tools help Canada's Public Relations professionals navigate ethical issues

In honour of Ethics Month and the global #EthicsMatter discussion happening around the world, CPRS has added a new tool to its members’ arsenal to help them make ethical decisions faster.

Published today, the CPRS Decision Tree is modelled on a similar guide developed by the Chartered Institute of Public Relations in the United Kingdom. The Decision Tree is comparable to a flow chart, guiding members through a series of questions and decision points that ensure relevant laws, regulations, the CPRS Code of Professional Standards and other personal considerations are taken into account, before action is taken. Members of the CPRS will also have access to senior members of the College of Fellows for informal conversations.

Read the official announcement on CISION.