Is it the ability to bring about positive change and help shape an organization’s culture? Being able to build a strong community for stakeholders? Educating the public about an important issue that impacts them directly?
Personally, I love that as a CPRS member I feel a sense of community knowing that I’m one of many like-minded individuals focused on doing our jobs to the best of our ability and according to the Code of Professional Standards
. These nine principles guide us in our careers and in our mission to advocate for excellence in all forms of professional communications.
Thanks to our Code and our members’ dedication to it, I’m proud to say that our association has remained true to the spirit and ideals it first incorporated into its constitution almost 60 years ago.
This week, it was great to see many familiar names on this year’s list of 21 CPRS members
who’ve just reaffirmed their commitment to the Code of Professional Standards by earning their APRs. Attaining accredited status not only demonstrates that you are an accomplished strategic communicator, but it also shows that you embrace the Code as an essential part of the process. If you haven’t already, please join me in congratulating this year’s cohort for this great achievement.
Then, why not demonstrate your commitment to the Code and love for communications this month with the following opportunities:
CPRS National Conference, June 2-4 – Edmonton:
Book your trip to Edmonton this June for Evolving Expectations.
We’ll be exploring a diverse lineup of important topics this year, including indigenous relations, crisis communications, and the future of public relations, so make sure to lock in your CPRS Member Early Bird pricing
before March 14.
Awards of Excellence:
Another great reason to lock in your exclusive member rate before the deadline is to accept those Awards of Excellence trophies
in person at our annual Awards Gala. Of course, in order to do that, you’ll have to submit your award-worthy campaigns before this year’s deadline, Feb. 25.
This month, our PD webinar series
will feature Rita Chen on Feb. 13
discussing her research into stakeholder relations, and on Feb. 26
Darian Kovacs will share his tips on how to stand out in a noisy market. And if you missed yesterday’s CPRS Health Academy presentation, you can watch that too. These webinars aren’t just convenient ways to learn from your peers, they’re also a great way to feel that sense of Community that makes us all #CPRSproud.
I hope you take advantage of these opportunities and show your fellow communicators how much you love what you do!
Dana Dean, APR, FCPRS LM