CPRS Webinars

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Upcoming Webinars
Tuesday, Feb. 20, 2018
2 pm ET
Gene Nichols
 The Promise of Practical Communications in Managing Change and Delivering Value

Change is constant. Companies, organizations and agencies are transforming every day, at all levels, and change efforts impact everyone, from employees to customers, from donors to suppliers, and from investors to members of the community.

Yet, even though all organizations are changing constantly, three out of every four change efforts fail to deliver the anticipated benefits or are abandoned entirely. Why is that?

One major reason is that companies change without considering the critical enabler that will make those changes successful: communication and stakeholder engagement.

In this session, we’ll discuss five practical techniques to enable successful and sustainable change through practical communication. The word “practical” is key, because the techniques we discuss can be implemented without requiring additional staff, technologies or resources. That will make it easier for professional communicators, managers and PR practitioners to convince leadership to consider communication seriously during change initiatives.

In this session, we’ll discuss:

•             the importance of communication and PR in facilitating successful change;

•             the fundamentals of a practical stakeholder approach to change communication;

•             the critical questions that need to be asked and answered when developing a change communication program;

•             ways to align stakeholder groups around a change, to both drive them to adopt a change and galvanize them as change agents; and

•             tips to persuade organizational leadership to consider communication in the change process.

With a dose of practicality, Communications professionals can sell their value, maintain relevance and - most importantly - drive repeatable, sustainable results in a changing environment.

Biography:



Gene Nichols, MBA, is a managing partner of Lean Out Communications, a management consulting firm that helps organizations prepare for, implement and sustain transformative change with practical, repeatable and scalable solutions.

Gene has more than two decades of global experience helping organizations navigate successful change, manage their reputations and drive sustainable competitive advantage. His experience includes: 

•             building strategic communications and promotional programs designed to meet objectives efficiently and cost effectively;

•             aligning organizations around change initiatives and driving acceptance among both internal and external stakeholders;

•             driving positive culture change and building cultures that perform;

•             managing brand and corporate reputation;

•             navigating crises proactively and reactively; and

•             generating powerful executive communications to support strategic vision and enhance credibility.
             

Gene holds an MBA from Lehigh University, Bethlehem, Pennsylvania.
 
Email Dan LaBelle to attend.

Change Management
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