The Future of CPRS

Background on the initiative:

Following the release of the Elevation of Public Relations white paper authored by Dan Tisch, APR, FCPRS, the Future of CPRS Committee (FCPRSC) conducted an online survey between mid-June and mid-July to test the themes outlined in the whitepaper. More than 200 people, both members and non-members, participated in the survey.
The FCPRSC spent the summer analyzing the findings of the survey and feedback gathered from approximately 200 professionals during the 2017 National Conference discussions on #AlternativePR. The results can be found in the “What We Heard” document, and influenced the proposed Strategic Framework for CPRS.
What can I do to be part of this initiative?


  • Review the ‘What We Heard’ document and proposed Strategic Framework that was released to the broader membership and public relations industry on January 10, 2018.
  • View the webinar presented January 17, 2018 for an overview of the ‘What We Heard’ and the proposed Strategic Framework. Click here to view the recorded webinar.
  • Provide feedback on the Strategic Framework by completing the online survey between January 10 - 31, 2018.

Important Links

Members of the Future of CPRS Committee (FCPRSC)

Colleen Killingsworth, MCM, APR, FCPRS, Co-Chair (CPRS Calgary)
Kim Blanchette, APR, FCPRS, Co-Chair (CPRS Calgary)
Grace Diffey, APR, FCPRS (CPRS Hamilton)
Daniel Granger, APR, FCPRS (SQPRP)
Michelle James (CPRS Regina)
Conor Lloyd (CPRS Manitoba) 
Richard Truscott, MBA, APR (CPRS Calgary) 

Board Liaisons:
Sarah Hanel, MBA, APR, National President (CPRS Vancouver Island)
Dana Dean, APR, FCPRS, National Vice President (CPRS Toronto)