Frequently Asked Questions

Who is eligible?
CPRS will assess public relations and communications programs delivered by any recognized post-secondary institution in Canada. In this context, a "recognized Canadian post-secondary institution" is defined by the Canadian Information Centre for International Credentials as a "Public or private institution that has been given authority to grant degrees, diplomas, and other credentials by a public or private act of the provincial/territorial legislature or through a government-mandated quality assurance mechanism". CICIC definition
What do I need to do to apply?

To apply for assessment of your PR and/or Communications program(s), you are required to complete all sections of the application form and submit to  Fees may be paid by cheque made payable to Canadian Public Relations Society or credit card Visa/AMEX/Mastercard as indicated on the form. Alternatively, you may be invoiced. Applications will not be processed without full application fee. For personal assistance, call Lorianne Weston, Director of Accreditation and Education at CPRS National Office at (416) 239 7034 or by email at

What support is available to me as I work on my submission?
We are here to help. If you have any questions, need clarification or are simply looking for some advice, please don’t hesitate to contact Lorianne Weston, Director of Accreditation and Education, CPRS National. She may be reached by phone at (416) 239 7034 or by email at
What is the cost?

The application fee is $1,500, which includes the assessment for the first program at your institution. Additional programs at the same institution will be assessed for $500 per program. 

What happens if my program is denied recognition?
Should your program not meet the recognition requirements, you will receive a letter from CPRS with the option to contact the National Council on Education to discuss what may be done to adapt or revise the program and resubmit the application.
What does an 'In Progress' assessment decision mean?

Programs that do not meet all necessary criteria may be awarded an 'In Progress' status if the institution has indicated the intention to meet all criteria within a specified time frame. In these cases, the program will receive a temporary "approved" status and will be reviewed again within the timeline to ensure all criteria are satisfied.

In Step 3 of the application process, what are examples of  "further documentation… to support application, as required"?
Should you wish to provide additional information within your application as Addenda, you are encouraged to do so. Examples include (but are not limited to) letters of support, information about your program's history, relevant testimonials or any other information that you think would support your application.
Where should I send my forms?
Completed forms may be saved and emailed to
Why do we need to have our program(s) assessed?

Program recognition provides an education standard by which public relations and communications programs are assessed relative to a recognized benchmark of curriculum standards. In addition, employers will use the Pathways program recognition as a benchmark in recruitment and hiring decisions. For additional information, please see this article on the importance of Pathways curriculum standards to the Ontario Ministry of Colleges, Training and Universities' curriculum standards for post-secondary programs in public relations.

How long is the program recognized?
Program recognition is valid for up to five years barring any major program changes that would deem a re-assessment necessary. Should a re-assessment be warranted, a new five year term will apply from the new recognition date.
How can I get more presence in the online Centre for PR Education?

With program recognition comes the one year Enhanced level program listing on the CPRS online Centre for PR Education Programs, a value of $360. If you want a premiere spot and all the additional features and benefits that come with it, upgrade to a Platinum level listing for an additional $120 in year one. There are three listing levels: Basic (no cost); Enhanced ($360) and Premium ($480).

Can I upgrade my online Education Directory listing prior to the end of the recognition term?
Yes. Listing fees are annual and you will be given the opportunity to select your listing level when you renew.