Society Blog

Heading back into the swing of things
Tuesday, Sep 5 2017  
I hope you were able to enjoy summer while it lasted and are heading into September refreshed and ready to hit the ground running. Your stamina will be important - September is Professional Development Month at CPRS, and the calendar is full of PD opportunities suitable for a wide range of career levels. If...

Take advantage of the dog days of summer
Monday, Aug 7 2017  
The summer slow down is in full effect now that the heat has finally arrived from coast to coast. Personally, it has given me a chance to take in the natural beauty of Vancouver Island and British Columbia, much of which is under a state of emergency as the province struggles with wildfires –...

Summer School is in Session
Monday, Jul 10 2017  
Those are probably the last words you want to read as the sun shines brightly, weekends mean time with friends and family, and the pace of life slows just a little. But if you’re like me (and I’m sure you are, you’re in PR after all), summer is a great opportunity to catch...

Championing Change to Elevate PR
Tuesday, Jun 13 2017  
I began volunteering with CPRS through my local society on Vancouver Island. I was a young and enthusiastic junior practitioner, and I’m sure there were a few folks who wondered whether deviating from what had been the typical profile of a board director would be a positive experience. It was on that board that...

Here’s what you need to know about the July 1, 2017 changes to Canada’s Anti-Spam Legislation
Monday, Jun 12 2017  
By Lorianne Weston, CTDP,  Director, Accreditation and Education, CPRS You may have been hearing about changes to Canada’s Anti-Spam Legislation (CASL) taking effect on July 1, 2017.  These changes deal with two aspects of the law that came into effect July 1, 2014, the End of the “transitional period” and the “right of private action”. End of...

What’s in it for me? Intense, overwhelming and totally awesome learning and networking.
Monday, May 15 2017  
By Julie Rogers, Local Advisory Committee Member   Last May I attended my first CPRS conference. I had been a member of CPRS in Vancouver a few years ago and I attended some lunch and after work ProD events that were really good. The difference between those little sessions and the full conference is like...

CPRS Conferences Always Illuminate – Reflections from a Veteran Delegate
Monday, May 15 2017  
By Bob Ellis, APR, FCPRS LM   The Canadian Public Relations Society’s national conference is, for me, an annual rite of late spring or early summer.  I’ve only missed three and one-half of these gatherings since I attended my first conference back in 1983*.  I figure CPRS should give me a good attendance medal or Old Timer’s...

You never forget your first time (at the CPRS National Conference)
Tuesday, May 2 2017  
I blame Regina. Not the girl. The city. Host of the 2010 CPRS National Conference. From the moment I arrived at the airport, to the slightly blurry taxi ride back home three days later, I was smitten. Who were all these smiling happy people? What did they know that I didn’t? Turns out, a lot. As a...

One last hurrah!
Tuesday, May 2 2017  
May! It’s May!! As in, 25 sleeps until the 2017 Illuminate National Conference in Kelowna, May! Whether you’re coming for the amazing keynote speakers, the workshops, the research stream, the Awards of Excellence gala or the networking opportunities in one of Canada’s loveliest settings, there really is something for everyone this year. Haven’t registered yet?...

Illuminate 2017: The best 3 days of PD you could ask for!
Monday, Apr 17 2017  
By Sarah Zimmerman, APR, 2017 Local Advisory Committee member Ten years ago I made the leap from journalism into Public Relations. It was my first time running my own business and as a solo consultant living and working in a remote part of British Columbia I felt disconnected from others in my profession. But...

Bombardier: A study in poor public relations by Guy Versailles, ARP, FSCRP
Monday, Apr 17 2017  
Quebec’s industrial powerhouse Bombardier managed to go from darling of Quebec public opinion to the doghouse in a single day – in fact, in one single decision. How could things have gone so wrong, so quickly, for the poster child of the Quebec economy? This is a case study in poor public relations.   On...

Deadlines (and everything else springing up this month)
Tuesday, Apr 4 2017  
Deadlines – they are everywhere. And, they are sometimes all that gets me going! I say that as I draft (just in time for deadline) this message on a Sunday flight to Ottawa for the first of our series of two full day workshops on Advanced Writing and Brand Journalism with Mark Ragan of...

CPRS Conference Highlights: What’s In It For You?
Monday, Mar 13 2017  
Written by: Emma Shea, President, CPRS Vancouver This May, I will attend my fifth Canadian Public Relations Society (CPRS) national conference. In anticipation of the upcoming “summer camp for PR pros”, I began to reflect on my previous conference experiences and asked myself what kind of value I have received by attending. Here’s what’s in it...

We're #CPRSproud to celebrate Membership Month
Wednesday, Mar 8 2017  
Where exactly did February go? I can’t believe it is March already and we are only 80 days away from coming together in Kelowna for the 2017 National Conference! The program has been announced and there is one more week to take advantage of the early bird registration rate. CPRS members across the country are...

Feeling the love
Tuesday, Feb 7 2017  
If you’re like me, you are so ready for winter to be over. Maybe it’s the grey days, the holiday-hangover or just the general winter malaise, but I’m looking forward to spring. But rather than wish the next few months away, I’m determined to focus on what’s good about February and the great things...

CPRS supports call for ethical public communications
Friday, Jan 27 2017  
The Canadian Public Relations Society (CPRS) is adding its voice to the global community of communications professionals calling for a renewed focus on ethical public relations. Recent events in the U.S. have positioned “alternative facts" as a potential function of high-level public and media relations. In response, the Public Relations Society of America (PRSA) has issued a statement condemning the...

New year, new you
Tuesday, Jan 10 2017  
Happy 2017! I hope the New Year finds you rested, healthy and ready to take on whatever challenges, goals or resolutions you’ve set for yourself.  I love the New Year, the opportunity to set goals and try new things. I am a habitual resolution-maker and I find I can usually manage to see at...

Making a list, checking it twice!
Tuesday, Dec 13 2016  
Happy holidays everyone! With just over two weeks left in the year, most of us are busy tying up loose ends to get ready for the holidays (all while trying to figure out where the year went!) But before we escape for the winter break and say goodbye to 2016,...

Lest we forget
Tuesday, Nov 1 2016  
  This time of year, my mind always turns to my former colleagues at Veterans Affairs Canada as they work to commemorate the sacrifices made by our veterans for over 100 years in communities across Canada. Truly one of the highlights of my career was working with the Veterans Affairs team on the 90th Anniversary...

Six weeks left! Submit your APR application by Dec. 1st.
Tuesday, Oct 18 2016  
By Denise Corra. Accreditation Council member. The deadline to apply to become an APR in 2017 is fast approaching. The APR process has evolved in recent years and now includes an enhanced work sample criteria that offers an opportunity for PR educators and PR degree and diploma graduates to apply. There’s also a new APR...

Gratitude
Tuesday, Oct 4 2016  
As Thanksgiving approaches, what are you thankful for? For me there are the obvious things like health, family, friends, the opportunity to earn a living doing what I love, a crazy dog and a good glass of wine. That co-worker who helps you figure something out (these days it’s my...

September already?
Tuesday, Sep 6 2016  
OK, where exactly did the summer go? It seems like just last week we were basking in the Toronto sun and welcoming the delegates of the 2016 World Public Relations Forum. Now I’m hunting for sweaters and digging out the slow cooker and trying not to look at the Christmas decorations on display...

Build Your Career this Fall
Wednesday, Aug 10 2016  
After a pretty soggy Stampede, summer has finally arrived in Calgary! And while the days of the ‘summer shutdown” seem to be long behind us,  I can definitely feel the pace relaxing enough to enjoy the warm evenings, a lunch-time walk here and there and the anticipation of vacation later...

R-A-C-E out of the Spin
Wednesday, Jul 13 2016  
It happens all the time. You’re invited to a meeting on a project that is already completely baked, flaws and all, to ‘polish it up’ or ‘put a positive spin on it’. And, oh yeah, it’s got to go out tomorrow. So you hold back the sighs and the eye-rolling, try...

Get Involved and Take advantage of Your Membership
Wednesday, Jun 15 2016  
When I first submitted my application to the CPRS in 2003, I was nervous I wouldn’t be accepted. Even though I had worked in media relations and communications for more than 10 years at the time, I was never really sure I would fit in with a professional association. I...

What’s Next for CPRS from President Kim Blanchette
Sunday, Jun 12 2016  
Dear members,    As we bask in the glow of a tremendously successful hosting of the World Public Relations Forum, we all know that in this profession, we will soon face the inevitable ‘what’s next’ question.   Well your National Board has been working with CPRS Local Society Presidents over the past couple of years to answer...