JUDGING

Click here to access an audio recording of a webinar for judges.

 
Updated Judges & Jury Coordinator Tutorial PowerPoint
 

Judging Panel

The judges are public relations and communications practitioners selected by their local jury co-ordinator to serve as a volunteer on a judging team. They generously give their time, energy and expertise to ensure our professional awards reflect communications excellence. While not all judges have CPRS their accreditation, they will have worked in the field of several years and are chosen for their professionalism.
 
To maintain the integrity of the program, judge's names are not released prior to the submission deadline.  The list of judges is always displayed in the event program at the Conference Gala and posted online at that time

 

Each judging team includes a jury co-ordinator who assembles the team, organizes the judging process, acts as a host, facilitates dicusssion and consensus building, prepares the team's report including feedback.  Judges provide the actual judging - although in a small team. the jury co-ordinator may also need to judge.  A modes budget is provided to cover expenses for each team.

Judging Criteria

The entries received at CPRS National office will be sent to the judges to review. All submission will be kept confidential.  Judging is done by an expert panel of leading public relations and communications practitioners. Judges score each submission and evaluate the entry based on the three page executive summary - A cover page including the name of the organization (and client if applicable), campaign title and award category is required in addition to the three-page summary), and review all supporting documents. Winners will be determined by the highest total scoring. Judges, however, may reserve the right to withhold an award in a category should they determine no submission qualifies as “excellent.”

National Awards of Excellence judges reserve the right to recognize only those entries that meet the evaluation criteria. Judges will present one Gold Award of Excellence per category for the highest scoring submission 85 per cent. In the case of more than one entry exceeding the 85 per cent mark, the highest scoring entry will be deemed the winner. A Silver Award of Excellence will go to the second highest scoring submission above 75 per cent in each category. A Bronze Award of Excellence will be awarded to the third highest scoring submission above 75. If no entry scores 75 per cent or above in a category, no award will be given in that category. Please note judges may reserve the right to withhold an ward in a category should they determine no submission qualifies for a Gold Award Excellence

Note: Submissions are judged on content as a whole and not on a particular contributing element such as budget. This is key since low-budget programs can be equally as or more effective than a costly one. Smaller budgets may require more creativity and greater ingenuity and these elements score high.

What Judges Look For

Judges evaluate Communications Programs on four main components: Research and Analysis; Planning and Implementation; Results and Evaluation; and the overall quality of the entry. For more information on each of the components and their related value to the overall score, see the Communications Programs Scoresheet.

Judges evaluate Communications Projects on five main components: Need; Goals and Objectives; Execution; Results; and the overall work plan. For more information on each of the components and their related value to the overall score, see the Communications Projects Scoresheet.

The correlation between obtained results and pursued objectives will receive high marks as will originality and creativity.

Judges are looking for detailed information describing:

  • How research influenced analysis and planning
  • How analysis and planning influenced strategy formulation
  • How strategy influenced execution
  • How evaluation and measurement was factored in all stages
  • Thoroughness and cohesiveness

Judges will be looking for a well-written and organized submission. Double check your spelling and grammar and ensure that the submission and supporting material is clearly organized.

Supporting material should provide additional information for judges. If you mention collateral material in your three page submission then a screen shot or copy of the collateral should be provided in your supporting material. You can also include additional information on research, budget, tactics, key messages in your supporting information. 
 

Your entry will be disqualified if:

  • Your executive summary exceeds the three page limit and the type size is less than 10 points
  • Your entry was not entered in the correct category
  • Your entry does not cover the RACE formula
 
 


Important Information

Submissions must be received on or before February 26, 2018 at 11.59 pm ET

Note: Only electronic submissions will be accepted - please submit online.

Click here for CPRS Awards Instruction Booklet

Questions?
Contact the CPRS National Office
Tel: 416-239-5884416-239-5884 
Fax: 416-239-1076
admin@cprs.ca