Daryl Barnhart, APR / Communications Consultant,
Niagara Region, who completed accreditation in 2014, has this to say about his experience:

"Earning my APR was both extremely challenging and exceptionally rewarding. Accreditation has provided me with a boost of confidence that allows me to operate more effectively in the c-suite, providing advice and guidance to senior management. The program is designed to test all of your skills as a senior practitioner, ensuring you not only have a solid understanding of best practice and theory, but also your ability to execute and produce results. I believe the APR has added to my professional credibility, opened new doors in my career and allowed me to tap into a vast network of highly skilled practitioners."

APRs Speak Up!

Interested in Accreditation?

How do I know that I am ready?

To pursue the accreditation process you must satisfy the following requirements:

  • Be a member in good standing with the Society
  • Be employed full-time in a public relations position for at least five years
  • Spend at least half your professional time involved in public relations

But, you need more than that to be successful. Take a look at the Self-Assessment Tool to see how you stack up to what the graders are looking for.

The APR is a respected measure of professional experience and competence in the field of public relations. Once earned, it will distinguish you as a leader in the industry who is committed to the highest standards. 

*click to enlarge 

Accredited in Public Relations (APR)  -  Digital Badge

Accreditation - What does it mean?

APR Designation: Accreditation is a voluntary certification program for public relations professionals that is administered by the Canadian Public Relations Society and identifies practitioners who have depth of experience and competence in the professional practice of public relations.

Experienced and strategic practitioners: The program involves a rigorous evaluation of the skills and competencies needed to practice public relations at a senior executive level and establishes standards for professional practice. It measures experience and strategic thinking, not specific academic knowledge; however, it is necessary to have a foundation of knowledge of public relations theory and policy issues to achieve accreditation.

Ethical practice: A successful candidate will also need to demonstrate an understanding of the ethical practice of public relations and comprehension of the standards enshrined in the CPRS Code of Professional Standards.

Accreditation - Why is it important?

Earning the APR designation demonstrates professionalism and is tangible evidence to the public that you have demonstrated a high level of knowledge, skills and abilities in the area of public relations. It is for this reason that many organizations and corporations specifically seek public relations professionals with the APR designation.

Members of the public can consult the list of practitioners who are Accredited in Public Relations and will note that those APRs who have undertaken professional development activities within the past five years to keep up-to-date in the field are found under the current Maintained APR list.

Important dates

December 1, 2017: Application, 3 references and payment due

January 2, 2018: Work sample overview and résumé due (December 30 deadline falls on a statutory holiday, therefore, the due date moves to the next regular work day)

April 1, 2018: Work sample submission due. Note: To qualify as eligible, a work sample campaign or project has to have been completed and evaluated within three years prior to the application for the accreditation program.

October 19, 2018: Oral and written exams

What is Accreditation Maintenance?

Accredited members are encouraged to participate in the CPRS Accreditation Maintenance program. The voluntary accreditation maintenance program is designed to strengthen the value of the APR designation for the benefit of practitioners, employers and the general public by providing tangible evidence of continuous professional development.

If you have any questions, please do not hesitate to contact the National Office: accreditation@cprs.ca