Understanding Gen Y communicators inside and outside of the public service

Jeremy Berry, APR, associate professor of public relations, Mount Royal University
Abstract:
Government communicators, in a democracy, are an essential link between a government and the people who elected it. As such, staffing such positions will be important moving forward, particularly relating to Generation Y. My presentation will focus on the results of a study I did with Mount Royal University public relations students and three working generations in the Alberta Public Affairs Bureau. The information presented outlines what would be attractive to Gen Y communicators in a government communications context and determines what, if anything, government and other public sector communications departments can do to be more appealing to Generation Y so as to insure an adequate workforce.
For PDF of related poster click here.


Jeremy Berry, associate professor of public relations, Mount Royal University
Jeremy Berry, APR, MA, DCom (C), is an associate professor of public relations at the Faculty of Communication Studies. Jeremy had a successful career in government and political communications prior to joining MRU full-time. He has also worked as a radio and print reporter in Alberta and British Columbia. He is an accredited member of the Canadian Public Relations Society and an active volunteer in the community. You can reach him at jberry@mtroyal.ca and follow him on Twitter @prwithjb.