On May 31st
, 2021, CPRS National, along with IABC, the Canadian Council of PR Firms and Leger, released the results of the first comprehensive survey on diversity & inclusion on Canada’ PR industry. According to the results, while diversity declines sharply at the top, and unconscious bias remains a serious challenge, PR employers are making progress in creating inclusive environments. During the webinar we’ll discuss the results and CPRS’ next steps in its pledge to help make the Canadian PR profession more inclusive.
**Open to Everyone**
Rohini Mukherji, VP, Integrated Communications, APEX Public Relations Inc
Full Survey Results
News Release including high-level results
- Dave Scholz, APR, Executive Vice-President, Leger
- Gail Strachan, MCM, Organizational Effectiveness and Culture Strategist, Accenture
- Rashpal Rai, APR, Sr. Communications Consultant
- Sarah Thomas, Indigenous Relations Manager, Clear Seas Centre for Responsible Marine Shipping
VP, Integrated Communications, APEX Public Relations Inc
Rohini is a seasoned integrated communications expert and Vice President, Integrated Communications with APEX Public Relations. With 15+ years of experience in Canada and a short stint in Beijing, China, Rohini has a demonstrated track record of leading smart, compelling and award-winning 360 campaigns for clients in the B2B and B2C space. She has worked across sectors including financial services, real estate, health care, lifestyle and packaged goods. She is fuelled by her desire to devise strategic campaigns for her clients that are just as successful as they are fun to execute as a team.
Rohini is equally proud of her Canadian passport, Indian roots and her formative years spent in Muscat, Oman. Over the past few years, she has been struck by the absence of people who look like her among senior PR agency leadership.As an empathetic leader who takes great pride in championing her team members, Rohini has become an advocate for more inclusive and equitable workplaces in Canada.
Outside work, Rohini is the co-host of a new podcast called ABCDEI, exploring topics related to diversity, equity and inclusion with a focus on unlearning bias. She is also the marketing committee chair of the Canadian Public Relations Society Foundation, whose work is very focused on making the PR industry more inclusive at all levels of Canadian organizations.
Dave Scholz, APR
Executive Vice-President, Leger
With over 20 years’ experience in public opinion and marketing research, Dave has been a leading figure in all phases of both qualitative and quantitative projects across Leger’s divisions. He specializes in communication research and holds an MA in Cognitive Psychology from the University of Manitoba where he completed his Master’s thesis on the effects of reading on attitudinal measures. Dave is an Adjunct Professor of McMaster and Syracuse Universities’ joint Master’s in Communication program and a regular speaker at national conferences.
Rashpal Rai, APR
Senior Communications Consultant
Rashpal Rai, APR, is an accredited public relations professional with over 20 years of experience in strategic internal and external communications planning, stakeholder relations and issues management in both the public and private sectors. He has been a long-standing member and volunteer with CPRS, both at the local and national levels, serving as Treasurer on the Vancouver Board for three years and on the CPRS Board of Directors from 2011 to 2017. He also served as Conference Co-chair and Finance Chair for the 2009 CPRS National Conference which was held in Vancouver.
Rashpal currently serves as Director of Senior-Level Professional Development/Leaders Network with CPRS Vancouver and is co-chair of the CPRS National Equity, Diversity and Inclusion Task Force. He attained his APR in 2014.
Gail Strachan, MCM
Organizational Effectiveness and Culture Strategist, Accenture
Gail is an organizational effectiveness and culture strategist with Accenture’s T&O/Human Potential practice. With over 20 years of experience, Gail has advised clients in the public and private sector around the workforce of the future, inclusion, equity and equality and behavioural change as it meets technology transformation.
Her combined work experience leverages her legal background in corporate law. As such Gail holds the communications profession to the highest standard around the use of the spoken and written word. As an orator, Gail has engaged audiences from not-for-profit to Corporate Canada around BIPoC equity in the workplace.
Gail has a Masters degree in Communications Management from McMaster University and holds various leadership roles in the communications space in Canada including co-chair of the Antiracism PR planning committee, and as co-Founder & committee chair of The Ubora Network.
Manager of Indigenous Relations, Clear Seas Centre for Responsible Marine Shipping
Sarah is a member of the Tsleil-Waututh Nation, who earned her degree in communications while starting her career while creating a communications department for her Nation. Her commitment to learning Indigenous issues and focusing on advancing priorities for the betterment of the future generations has become her lifelong goal. Sarah holds a number of leadership roles in the community, including on the board of CPRS Vancouver as the Director of Communications, she has recently joining the CPRS National Task force for EDIB, and the MCM National working group for EDIB. She has an impressive CV spanning multiple organizations, including most recently with the Clear Seas Centre for Responsible Marine Shipping, and builds Indigenous and western knowledge into her learning and work.