Using Digital Marketing to Amplify your PR Efforts

Details

In this session, learn how digital marketing skills can enhance the work of Public Relations professionals in supporting their clients. By leveraging SEO, social media, and analytics, PR professionals can amplify brand awareness, improve online visibility, and measure the impact of their efforts. Attendees will gain insights into how digital marketing strategies complement traditional PR tactics, leading to stronger campaigns and measurable results.

Key Learning Objectives:

• Understand the synergy between PR and digital marketing: Learn how SEO, social media, and analytics can enhance PR strategies and outcomes.
• Leverage digital tools to maximize PR impact: Discover how backlinks, social signals, and brand mentions contribute to visibility and authority.
• Use analytics to refine PR campaigns: Explore data-driven approaches to measure success and optimize future strategies.

Presenters

Kylie McMullan, Principal at Finch Media Canada and Jelly Academy Instructor

Chris Penner, Senior Operations Manager at Jelly Academy