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Manager, Public Relations

CSA Group

Job Description

BUILDING A WORLD CLASS TEAM STARTS WITH YOU

At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place. It's been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes & related products today.

Headquartered in Canada, with a global footprint of more than 30 labs and offices across Europe, Asia and North America, CSA Group tests, inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety, performance and environmental impact.

Our employees take pride in making a difference in people's lives through the work that we do. We're looking for people like you to help make it happen.

Job Summary:
The Manager, Public Relations is responsible for planning, developing, and implementing global external communications and public relations activities to proactively promote the CSA Group brand, global reputation and key business objectives. Acts as a front-line media relations contact and spokesperson for the organization. Directs and executes global/regional communications and public relations campaigns and events targeting print, online, broadcast and social media. Leads the development and execution of CSA Group’s employer brand and corporate social responsibility programs. Leads cross-functional teams to execute various elements of public relations plans.
 

Responsibilities:

  • Develops and executes high-level, strategic communications and public relations plans and campaigns designed to support global business strategies and increase overall global public awareness of CSA Group brand, innovative products and services and key business objectives.  Collaborates on global business plans to promote new global/regional business initiatives, products and services. 

  • Leads relationship with CSA Group’s external communications agency partner(s).

  • Identifies and executes media and speaking opportunities to position CSA Group proactively with media outlets and external stakeholders to increase brand recognition and public awareness of the organization. 

  • Creates and conducts innovative PR campaigns and events to promote and leverage the brand and service offerings with clients, the public and stakeholders and in alignment with company-driven global/regional marketing and digital media campaigns.

  • Creates and develops innovative multi-media tactics to raise awareness of CSA Group and attract world-class talent to the organization.

  • Coordinates CSA Group’s corporate social responsibilities activities. 

  • Researches, writes and edits a wide variety of communications materials (news releases, key messages, FAQ, statements, speeches, presentations, etc.).

  • Acts as CSA Group’s front-line media relations contact and, when required, spokesperson. Coaches internal spokespersons on media interview techniques.

  • Fosters corporate relations with key stakeholders by communicating joint opportunities that will highlight partnerships through proactive media and public relations. Coordinates with stakeholders regarding tactics on potentially negative public issues in the media that may affect both parties and additional stakeholders, and jointly develop mutually-beneficial communications strategies.

  • Produces and develops materials for issues and crisis media management in a dynamic environment. Delivers appropriate responses to the media, within established corporate policies and guidelines and, using judgment on the urgency and sensitivity of the media call, ensures response in an accurate and timely fashion.

  • Monitors global media impressions and ROI for the organization.  Works in close co-operation with external suppliers across the globe.

 

Qualifications

 

  • University degree in journalism, communications or public relations.

  • Minimum 8 + years of global public relations experience in a corporate or agency environment 

  • Minimum 5 + years of experience as a media spokesperson

  • Minimum 5+ years of crisis/issues communications management

  • Experience with new and evolving media and platforms

 

Skills:

  • Excellent written and verbal communication skills

  • Strong presentation skills

  • Strong problem solving and organizational skills

  • Strong understanding of top tier, global business objectives of an organization

  • Highly developed creative abilities

  • Ability to multitask and function under short deadlines and stressful situations and different time zones.

  • Ability to communicate effectively with senior executive team on high-profile global communications and public relations programs and plans, digital communications, internal communications and brand management projects, sensitive materials, speech writing etc.

  • Ability to work in a global matrix structure including the ability to work across different audiences, personalities and experience levels.

  • Ability to multi-task and prioritise projects on an ongoing basis

  • Ability to translate complex technical information into media materials

  • Ability to develop and manage projects, budgets and multiple work streams

  • Ability to make independent business decisions in a timely and responsible manner with respect to the determination of projects and decisions that need to be made related thereto.

How To Apply


Applications should be made directly to the CSA Career site.

 

To learn more about our organization, visit our website at: www.csagroup.org

Contact For This Position
CSA Group
Toronto ON

Company Website: View
Job Location
Toronto ON
Job Level & Type
Intermediate Level
Permanent
Listing To Be Posted Until
February 11, 2021
Apply on company website