Jobs

This section contains listings of openings in firms, both full time and part time. The listings themselves have been submitted by companies who have placed them on the CPRS site for a fee.

MEDIA RELATIONS MANAGER

Brewster, Inc.

Job Description

THIS FULL-TIME ROLE MAY BE BASED IN CALGARY OR CANMORE, AB CANADA. 
LEGAL ABILITY TO WORK IN CANADA IS REQUIRED.


Position Summary
Reporting to the Senior Manager, Media & Communications, this role is responsible for developing and executing media relations and influencer marketing strategies to help enhance brand awareness and drive corporate growth. With a solid foundation of storytelling and exceptional writing background, this position will also support Pursuit’s corporate communications initiatives including issues and crisis management.


Major Responsibilities
 
  • Develop strategic media relations plans to raise awareness of Pursuit and its individual attractions and travel experiences.
  • Oversee the planning, management and execution of in-market media campaigns including developing and hosting group FAM trips, individual media visits, influencer campaigns, and broadcast productions.
  • Build and maintain strong relationships with regional, national and international consumer and travel trade media.
  • Demonstrate expert proficiency in public relations writing. This includes the development of press releases, key messaging statements, media briefs and additional communications collateral materials.
  • Develop and nurture strong and mutually beneficial relationships with external tourism partners.
  • Demonstrate a thorough knowledge of current public relations reporting practices and an understanding of the role that reporting plays in measuring success of a communications campaign.
  • Work with external PR agencies to deliver on objectives and strategies.
  • Support Pursuit’s social media strategies through the development and execution of influencer marketing campaigns.
  • Attend and represent Pursuit at marketplace events, conferences, media dinners while nurturing relationships with media in-market.
  • Maximize relationships internally (sales, marketing, guest experience, operations across all geographies), to augment travel PR activities across all markets.
  • Assist the Senior Manager of Communications & Media and Core Crisis Communications team with key messaging development, media and social monitoring and other issues management support.
  • Assist with media training official spokespeople across Pursuit. 

Qualifications

Ideal Skills and Experience
  • A minimum of 5 years’ experience in media relations.   
  • University degree in public relations, communications or journalism preferred, or equivalent work experience required.
  • Demonstrated track record of developing, executing and measuring successful media relations events. This includes executing earned and paid media campaigns as well as developing and executing influencer and creator events.
  • Solid foundation and expertise in writing required.
  • Experience managing stakeholder or client relationships and building and nurturing media relationships.
  • Ability to work independently with the support of the larger marketing team, to manage high-level strategies as well as administrative tasks.
  • Existing industry relationships with industry partners and North American travel media.
  • PR Agency experience preferred.

Critical Competencies for Success
  • Strong commitment to working as a team with an ability to foster strong working relationships, gain agreement on timelines and data requirements and manage both external and internal stakeholder requirements.
  • Ability to work within a geographically dispersed team in a broad range of time zones.
  • Resourceful, adaptable, resilient, and having a strong sense of self-awareness.
  • Ability to organize and prioritize multiple tasks in a fast-paced environment.
  • Excellent written and verbal communication skills.
  • Strong planning, time management and organizational skills.
  • Ability to lead a project from conception to implementation and evaluation.
  • Excellent hospitality mindset and both internal and external guest service skills.
  • Strong sense of urgency.
  • A natural drive and curiosity about the business and what “could be…”

How To Apply

www.pursuitcollection.com/careers

Search Banff Jasper Collection, marketing roles.

Or e-mail the hiring manager directly:

TANYA OTIS
Sr. Manager, Communications & Media, Pursuit
 
totis@pursuitcollection.com
 

 

 

Brewster, Inc. Logo
Contact For This Position
Karen Gadberry
Brewster, Inc.
100 Gopher Street Suite 2
Banff AB T1L 1J3

Telephone: (720) 329-3234
kgadberry@pursuitcollection.com

Company Website: View
Job Location
Calgary AB
Job Level & Type
Intermediate Level
Full Time Permanent Staff Position
Compensation
$50,000 - $74,999
Listing To Be Posted Until
June 27, 2021
Apply on company website