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Generalist, Marketing & Communications

Healthcare of Ontario Pension Plan

Job Description

If you are someone who:
  • wants to be part of a fun and collaborative team
  • enjoys writing and working in a creative environment
  • has a great eye for detail for updating content on websites, intranets and other digital channels
  • and, above all, wants to make a real difference in the lives of others

… then this job is for you!


As a world-class pension fund, HOOPP provides a secure and reliable source of retirement income for more than 350,000 healthcare workers in Ontario. We are committed to delivering on our pension promise to our members and take pride in our values that support this mission. We do this by hiring passionate and forward-thinking people. We're not just looking for the most qualified person, we're looking for the right person - someone who is interested in making a real difference in the lives of our members.


We're looking for a Generalist to join our talented and diverse Marketing & Communications (M&C) team that informs, inspires and engages our members and HOOPP employees every day. In this role, you will support the Digital and Internal Communications teams, in an Agile environment, by developing, updating and maintaining content across a variety of digital communications platforms.


Roles and Responsibilities

Support digital channels

  • Ensure content on and HOOPP's social media channels is updated in a timely and accurate manner, with a critical eye for detail
  • Create and deploy mass email communication campaigns and provide recommendations for A/B testing and future improvements to campaigns based on campaign analytics
  • Develop audience-relevant content to support communication initiatives
  • Assist in writing and populating meta data (titles, descriptions, etc.) into HOOPP's content management system to optimize content for search engines

Support internal communications

  • Develop and update content on HOOPP's internal communications channels including the employee intranet and digital signs
  • Create and distribute the biweekly all-staff email newsletter
  • Maintain detailed and accurate communication calendars for HOOPP's internal communication initiatives
  • Provide communications support for HOOPP's corporate giving and employee culture-focused initiatives, in addition to internal and external events

M&C team support

  • Collaborate with the broader M&C team to support communication campaigns
  • Diligently follow marketing and communication processes, templates and workflows, and make recommendations to improve efficiencies, where possible
  • Build and maintain positive working relationships with M&C team members and key internal stakeholders, as needed
  • Proactively monitor industry trends and make recommendations to enhance our internal and external outreach programs


  • University degree or college diploma in marketing, digital communications, public relations or equivalent training and/or education
  • 2-4 years of experience in a marketing/communications position/s
  • Excellent writing, editing, proof-reading and attention to detail
  • Ability to express ideas in a clear, well-organized manner
  • Excellent interpersonal and collaboration skills to build and maintain a positive work environment
  • Strong ability to manage and prioritize work load, and consistently meet deadlines
  • Strong understanding of social media platforms (functionality, strengths, trends, etc.), especially Facebook, Twitter, LinkedIn and Google Business
  • Standard computer skills - MS Office (Word, PowerPoint, Excel), SharePoint
  • Previous working knowledge of Content Management System (CMS) platforms (e.g. Wordpress, Sitefinity, etc.) and mass email communication platforms (e.g. Dotdigital, Mail Chimp, Constant Contact, etc.)
  • Basic understanding of HTML, graphic design, vendor/project management an asset
  • Prior work experience in an Agile environment and pension industry knowledge an asset


How To Apply


Established in 1960, the Healthcare of Ontario Pension Plan (HOOPP) is a multi-employer defined benefit pension plan for Ontario's hospital and community-based healthcare sector. We serve more than 350,000 members who provide valued healthcare services at more than 570 employers across the province. At HOOPP, we exist to provide a stable and reliable pension for our members that starts in retirement and is paid for life. As one of Canada's largest and most respected pension plans, HOOPP's net assets reached $79 billion at the end of 2018 and our funded status remained strong and stable at 121%.

HOOPP's core values - professional, accountable, collaborative, compassionate and trustworthy - guide our every interaction with our members, employers and employees. We've become one of Canada's leading pension plans by consistently challenging ourselves and embracing innovation.
From our unique investment management approach to our innovative technology and thought-provoking research, we constantly seek to push the boundaries, and we do this by hiring passionate, forward-thinking people.

Our high-performance culture is founded on collaboration, respect and belonging. HOOPP is an equal opportunity employer and we're proud of our diversity. We select applicants for employment solely on the basis of their qualifications. Should you require accommodation because of a disability during the recruitment and selection process, please contact our Human Resources team. We will be happy to consult with you so that arrangements can be made for reasonable accommodation.


Contact For This Position
Moutushi Rahman
Healthcare of Ontario Pension Plan
1 York Street
Toronto ON M5J 0B6

Telephone: 4163699212
Job Location
Toronto ON
Listing To Be Posted Until
January 02, 2020
Apply on company website