This section contains listings of openings in firms, both full time and part time. The listings themselves have been submitted by companies who have placed them on the CPRS site for a fee.

Executive Director – Canadian Public Relations Society

The Canadian Public Relations Society

Job Description

Reporting to the Canadian Public Relations Society (CPRS) National Board, the Executive Director is responsible for management of all of CPRS’s operations. This includes setting and providing strategic guidance for Board policies and programs, operational excellence, building sustainable revenue streams for the Society, developing marketing strategies, developing an understanding of the practice of public relations in Canada, staying on top of industry trends, and ensuring the ongoing health of the organization, all while being knowledgeable and active on day-to-day projects and initiatives. The ideal proponent thrives in a fast-paced environment and can work highly independently,while overseeing the work of diverse contractors, suppliers and vendors in various regions of the country.

  • Provides leadership and support to the Board in the development of CPRS’s statement of vision, mission, and goals, and the corresponding strategies, policies, plans, programs and budgets to achieve them.
  • Ensures the development of work plans, management controls, and performance measurements.
  • Evaluates and implements priorities.
  • Develops and maintains an effective staffing complement, including identifying required services and oversight of all services provided by an association management company and/or other vendors, suppliers and contractors.
Implements CPRS’s strategic plan and day-to-day operations, including in the following areas:
  • Financial management
  • Membership recruitment, retention, communication and services
  • Professional development and special events, including conferences
  • Marketing, communications, website and social media services
  • Accreditation program management
  • National awards program management
  • Supports CPRS Committees, Task Forces, Councils and other advisory bodies.
  • Facilitates budget development, management, monitoring and reporting, and reports regularly to the Board of Directors.
  • Identifies new revenue streams in line with the Society’s objectives and strategies.
  • Issues and risk identification and management.
  • Identifies, documents, and articulates the needs of members to the Board, local societies, committees, and other forums.
  • Promotes collaboration with and among CPRS local chapters to address member needs.
  • Organizes and reports at business meetings, including monthly Board meetings.
  • Acts as secondary spokesperson/ambassador for the Society if President/Vice-President are unavailable.
  • Keeps abreast of emerging issues of significance to the Society.


Professional Qualifications
Candidates for this position will possess most, if not all, of the following qualifications and experience:
  • Non-profit management
-Management roles of progressively increasing responsibility.
-Leadership of a member-based association with chapters in a wide geographic area.
-Governance and Strategic Management
-Demonstrated experience in leading governance, strategic and partnership initiatives for a large association with multiple stakeholders.
  • Membership, certification and non-dues revenue streams:
-Demonstrated leadership and foresight into managing revenue streams.
-Demonstrated success in supporting and growing chapters, and attracting new members.
-Growing an organization through identification of new partnerships.
-Creating new programs that appeal to new and current members.
  • Marketing
-Experience in leading association marketing and growth initiatives.
  • Confident and experienced with all aspects of financial management:
    • Planning
    • Budget management, control, and decision making
    • Familiarity with non-profit compliance
    • Monthly financial statements review.

Personal Attributes
  • Strategic and Operational thinker:
-Thinks and acts strategically.
-Readily adapts to changing attitudes and preferences.
-Sees the “big picture” but rolls up the sleeves and performs administrative tasks as needed.
-Leads strategic discussions with actionable, persistent outcomes.  
  • Management:
-Demonstrates clarity and timeliness in decision-making process and implementation.
-Demonstrates inclusion, fact-based analysis, collaboration, maturity and calmness in decision making.
  • Interpersonal and Communication Skills:
-A strong moral and ethical compass.
-Possesses a positive, “can-do” attitude.
-Is a persuasive and motivating communicator who can interact with a broad spectrum of individuals.
-Applies professional tact in difficult situations.
  • Organizational:
-Comfortable and effective in a professional, relaxed environment where the daily workload is high, special projects are the norm and cross-functional teamwork is required.
-Deals with the operational and managerial aspects of a large, geographically dispersed board of directors.

Detailed Qualifications
  • Proven abilities related to strategic and operational planning.
  • Proven track record in developing successful campaigns to increase membership recruitment, retention and non-dues revenues.
  • Minimum 10 years’ experience in a related senior leadership capacity.
  • Undergraduate degree in related discipline, or equivalent. CAE or APR designations are strong assets.
  • Accomplishments in member services including the following:
-Events and trade shows
-Education and professional development
-Marketing and public relations
-Web-based marketing and service delivery
-Advocacy and government relations
-Budget management
-Time management
-Project management
  • Demonstrates knowledge and commitment to sponsorship, communications and marketing.
  • Excellent interpersonal and communications skills, with a demonstrated collaborative approach.
  • Ability to travel.
  • Bilingual competency in French and English.


How To Apply

This role is a contract position for an initial one-year term, with the option to renew for an additional two years. The successful proponent will report directly to the Board of Directors of CPRS National, through the President, and will be a member of the Board Executive Committee.

A competitive fee structure will be negotiated with the successful proponent, and will include an incentive package tied to performance in revenue generation.

Application deadline:  5 p.m. ET, Nov. 3, 2021
Cover Letter and CV should be emailed to: Matt Wood at
CPRS thanks all applicants for their interest; only those applicants selected for further consideration will be contacted.