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Digital Strategist

University of Ottawa

Job Description

Position Purpose
At ease in a “mobile first” and a social media-driven operating environment, the Digital Strategist is an entrepreneurial content specialist who conceives, creates and develops relevant, persuasive, shareable and interactive content for distribution through uOttawa Alumni Association’s channels (digital and traditional) and externally including other uOttawa platforms. The primary role of the Digital Strategist is to curate, create and disseminate content to:
  • Amplify the Alumni Association and uOttawa brands across all owned and paid media including advertising (all forms), video, social media, web, online/print publications and other current, and emerging digital platforms
  • Foster positive and measurable digital interactions with alumni and donors
  • Raise awareness of the Alumni Association, its partners and uOttawa
  • Enhance awareness, reputation and image of both the Alumni Association and uOttawa
  • Develop data driven content and strategies to engage and convert target audiences
The Digital Strategist drives the planning and timely dissemination of the branded content (primarily digital) across internal and external platforms, monitors its performance and analyzes metrics on an ongoing basis with the aim of continuous improvement.
At the University of Ottawa, Branded content blurs conventional distinctions between advertising and editorial content, and is created and distributed by the University to help connect with the hearts and minds of our audiences – with the clear goal of fostering engagement and interaction with the university.


Essential Qualifications
  • Undergraduate degree in communications, marketing or digital communications/marketing or an acceptable equivalent combination of education and experience
  • Minimum 4 years’ experience in creating branded content primarily for digital
  • An editor’s mindset and obsession with creating clear, clever, engaging content
  • Strong knowledge of content creation process; ability to conceive and create common, effective content that can be published and succeed on a variety of channels
  • In depth knowledge of Google analytics and other digital measurement tools, social media tools in particular, and the ability to analyze the data to improve performance of content
  • Proven success in creating professional branded content for alumni and fundraising initiatives that is compelling, persuasive, on-brand and capable of engaging a broad range of audiences and fostering positive interaction
  • Excellent understanding of best practices and principles of branded content marketing, digital advertising, social media, Search Engine Optimization (SEO), Search Engine Marketing (SEM), video and photography composition and production, copywriting and marketing in general
  • Highly developed story-telling skills and the ability to translate complex ideas into clear, compelling and engaging content for both alumni and donors
  • Strong organizational, planning and analytical skills, excellent interpersonal skills and the ability to work on several projects at once and manage tight deadlines
  • Demonstrated ability to work as part of a team, and to interact with professionals within a fast-paced environment
  • Sound judgment, initiative, creativity, imagination, flexibility, tact and diplomacy
  • High standards for accuracy, responsiveness, integrity and discretion
  • Omni-channel and social media-savvy with solid technology experience with CMS, HTML editing, software (e.g. WordPress, Drupal), video and image editing software (e.g. Photoshop, Final Cut Pro, Adobe Premiere, etc.)
  • Strong verbal and written communication skills in both official languages (French and English)
  • Ability to work flexible hours including evenings and weekends
Position Reports to: Manager, Alumni Loyalty
Closing Date: May 30, 2021

How To Apply

Please apply on our website
Contact For This Position
Nathalie Lauzon
University of Ottawa
N216-550 Cumberland
Ottawa ON K1N 6N5

Telephone: (613) 562-5800

Company Website: View
Job Location
Ottawa ON
Job Level & Type
Intermediate Level
Listing To Be Posted Until
June 20, 2021
Apply on company website