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Digital Communications Specialist

City of Pickering

Job Description

                    (Contract to December 31, 2020 with possible extension)
We are looking for a digital communications specialist with a knack for storytelling and an eye for design. This position will be the team lead for creating and managing compelling digital content utilizing videography, photography, and graphic design. Our City has embarked on a number of transformational projects and is shaping its identity as a connected, engaged, inclusive, and sustainable city – are you ready to tell its story to our residents, businesses, visitors, and stakeholders?

Reporting directly to the Manager, Public Affairs & Corporate Communications, and working in collaboration with the Communications Coordinator, you will create, curate and manage dynamic digital content for a broad array of platforms.

Key Responsibilities:

Content Development
  • Create, edit, update and post compelling, on-brand digital content (including web copy, articles, graphics and videos and photos) to publish across multiple channels.
  • Collaborate with internal stakeholders to establish a pipeline of cross-company content.
  • Engage and forge partnerships with external influencers to broaden the reach of campaigns.
  • Collaboration is critical as you work with City departments and key stakeholders to ensure information presented is accurate and consistent, and that it meets the Corporation’s values, objectives and strategic priorities. To be successful, you will establish effective working relationships and interact professionally with Members of Council and all levels of staff.
  • Perform primary and secondary research such as surveys, focus groups, literature/best practice reviews and environmental scans and communicate research findings through reports, presentations and briefing notes.
Video Production
  • Storyboards, scripts, shoots, edits and video production, including executive and employee interviews, quarterly town halls, and other video messages.
  • Responsible for Corporate Video Database and tagging with model releases.
  • Capture and edit photos to support internal efforts to unify, promote and strengthen Pickering’s brand.
  • Responsible for Corporate Photo Database and tagging/cataloguing each picture with its model release form.
Staff Intranet
  • Help assist with design and content for a new staff intranet.
Multimedia Design
  • Work with internal staff and external vendors, where required, to create a range of visual content (infographics, illustrations, iconography) to support corporate marketing and communications initiatives.
 Digital and Visual Brand Assets
  • Create and manage our digital and brand assets in support of the corporate communications toolkit and content calendar.


Successful applicants will possess the following:
  • Post-secondary degree or diploma in Communications, Journalism, English, Creative Advertising, Business Marketing or related subjects.
  • Knowledge of animation / GIF design / creation, front-end web design (HTML / CSS / JavaScript), IoT and Prezi, and Google analytics are considered assets.
  • Understanding of municipal government environment and current issues.
  • A minimum of three years of related experience in a professional communications environment (in-house or agency) or equivalent experience.
  • Proven experience in editing videos using Premier Pro, After Effects and/or iMovie with strong proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, etc).
  • The know-how to produce and shoot videos using camera, audio and lighting in both an office environment and in the field.
  • Photography training and/or experience.
  • Subject matter expertise in the design and delivery of effective communications products and messages. Understands creative design and print, digital and web production.
  • A solid understanding of brand and corporate identity guidelines.
  • Exceptional written/oral communication skills and a flair for scripting and storytelling.
  • Strong knowledge of Word, PowerPoint and Excel.
  • Digital and social media savviness, with a firm grasp on emerging trends/best practices.
  • An eye for details and a keen sense of pride in your work.
  • An ability to deal with confidential information with a high degree of judgment and discretion.
  • Must be prepared to undergo a Criminal Reference Check as a condition of employment.
  • Must possess a valid Class G Ontario Driver’s Licence. Must provide consent to conduct ongoing Driver’s Abstracts through the Ministry of Transportation.  A clean driving record is preferred.

How To Apply

Show us your stuff!
  • Be sure to include a link to a portfolio or examples of current work with your application – we want to see what you can do!
Salary:  $40.17/hr. (based on a 35 hour work week).
                    Qualified candidates may submit a detailed resume or online application form by Friday, March 27. 2020 to:
Recruitment Specialist                                    By Email:
Human Resources Division                            By Fax:       905.420.4638
One The Esplanade                                         Online:
Pickering, ON   L1V 6K7
We thank all applicants for their interest; however, only those selected for an interview will be contacted. In accordance with the Municipal Freedom of Information and Protection of Privacy Act, personal information is collected under the authority of the Municipal Act and will be used for the purpose of candidate selection. Please contact Human Resources if you require accommodations throughout the recruitment process.  Documents are available alternate formats upon request.

                                                                               An Equal Opportunity Employer
Contact For This Position
Kathy Dennison
City of Pickering
One The Esplanade
Pickering ON L1V 6K7

Telephone: (905) 420-4627
Fax: (905) 420-4638

Company Website: View
Job Location
Pickering ON
Job Level & Type
Intermediate Level
$50,000 - $74,999
Listing To Be Posted Until
April 04, 2020
Apply on company website