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Communications & Media Relations Manager

University of British Columbia, Faculty of Medicine

Job Description

Reporting to the Executive Director, Creative & Communications, UBC Faculty of Medicine, the
Communications and Media Relations Manager provides leadership and consultation in all aspects of
communications to advance strategic priorities while maintaining and strengthening the reputation of the
Faculty and therefore the University, at the local, provincial, national and international level.
Responsible for developing, writing and implementing province-wide communications and media relations
plans and stories to enhance the profile of the Faculty’s research programs. The Communications and
Media Relations Manager is also responsible for developing effective relationships with researchers,
scientists, health care community, key stakeholders and the media, both internal and external to UBC, to
develop opportunities for integrated and collaborative communication projects and stories.
Works in collaboration with UBC Media Relations, faculty department heads, faculty members, research
coordinators and communications teams at partner organizations to: identify and write compelling stories
and news releases that promote the Faculty’s research initiatives and key accomplishments to a variety of
audiences and to the general public; to proactively pitch stories to media and respond to media inquiries;
and to manage issues that could adversely affect the collective reputation and brand of the Faculty and University.

Work Performed
1. Develops and implements a strategic communications and media relations plans to broadly
publicize the Faculty’s research programs and advance the Faculty’s strategic plan.
2. Develops and implements results-driven strategic communications projects and initiatives to
support and advance the Faculty’s research programs. Works closely with the Executive Associate
Dean Research, the Director, Research, and leadership within research programs across the Faculty’s
distributed platform.
3. Directs the creation of high-profile communication articles, reports, and media highlighting
individual research and research programs. Plans, coordinates, writes and edits a wide range of
stories and news items for earned and owned media channels.
4. Develops and implements innovative and effective media relations and communications initiatives
and activities that raise the profile of programs and research provincially, nationally and
internationally to media and various stakeholder audiences in support of the priorities of the Faculty
of Medicine.
5. Designs, develops and implement strategies to evaluate communications activities for research
programs to analyze their effectiveness.
6. Develops and maintains effective relationships with Faculty leadership and units, UBC units and
partners — including academic partners, health authorities and, BC government and funders — to
develop and implement strategies for integrated and collaborative communication projects and
7. Provides advice and consultation to program leadership and staff on external and internal
communications issues, strategies and messaging working with the Executive Director, and UBC
Media Relations and Government Relations to ensure completeness, accuracy and consistency of
messaging and content.
8. Identifies opportunities, researching, writing and editing content, including video production and
photography, to support digital storytelling, news releases, internal announcements and memos,
newsletters, publications and reports, overseeing design and production, for both internal and
external audiences that support the Faculty’s strategic goals, demonstrate return on investment and
impact, and enhance the reputation of the Faculty and its people.
9. Works closely with the communications team to develop and implement a Faculty editorial calendar
and targeted digital strategies to engage audiences, including the use of web, social media, and
other emerging platforms.
10. Develops creative tactical plans to achieve project goals on time and on budget. Problem-solves
communications projects.
11. Researches, writes and reviews speaking notes and presentation materials for a variety of Faculty
spokespersons to deliver to internal and external audiences.
12. Works with the Development Team to support fundraising strategies, announcements and events.
13. Develops and provides training (e.g., media, key messaging, communication planning etc.) to faculty
and staff to support communications initiatives and goals.
14. Cultivates strong relationships with internal clients and partners to maintain the reputation of the
Faculty Communications team through professionalism and positive contributions in meetings.
15. Supports the Communications team in all phases of communications efforts and performs other
related duties as required.
Consequence of Error/Judgement
This role exercises initiative and judgement in establishing priorities and carrying tasks through to
completion, and must demonstrate tact and discretion. Works independently and as a team member
within established guidelines and standards. Work is reviewed in terms of effectiveness of development
and implementation of communication plans and projects. Makes decisions regarding the content of high
profile or university-wide communications and media events. Error in the performance of duties or
inappropriate disclosure of confidential information may adversely affect the image and reputation of the Reports to the Executive Director, Office of Creative & Communications.

Supervision Given
This role manages projects and may manage and coordinate the work of staff where needed. Explains work
procedures to new or inexperienced staff. May direct the work of internal and external service providers.


Minimum Qualifications
  • Undergraduate degree in a relevant discipline. Minimum six years of related experience, or communication
  • services, or the equivalent combination of education and experience.
  • Preferred Qualifications
  • Demonstrated senior writer that moves quickly and can adapt stories to align with the evolving
  • media landscape.
  • Experience in communications services preferred.
  • Membership in IABC, CPRS, BCAMA or BCAIM preferred.
  • Accreditation in communications, marketing or PR an asset.
  • Demonstrated experience implementing project management practices.
  • Experience in client relations, particularly working with internal client structure or agency
  • environment.
  • Experience in publication management, including developing editorial themes, overseeing
  • content, increasing and engaging with subscribers, and production.
  • Demonstrated experience in developing effective and proactive marketing campaigns,
  • developing ROI metrics, and providing analytic measurement of marketing efforts.
  • Ability to work effectively and diplomatically with various levels of senior administration,
  • audiences, external agencies and the public.
  • Demonstrated communication skills such as development of marketing materials, event
  • planning, presentation skills, business and communication plans and strategic plans.
  • Demonstrated ability to adapt writing style for various purposes and for different publications
  • and media requirements.
  • Ability to communicate effectively with excellent oral and written communication skills and a
  • high level of proficiency in English grammar.
  • Demonstrated social media expertise to engage audiences.
  • Ability to break down complex information and exercise diplomacy, tact and discretion when
  • working with information of a confidential or sensitive nature.
  • Ability to work effectively independently and in a team environment.
  • Ability to set priorities, to be detail-oriented, and work well under pressure to meet deadlines.
  • Ability to recognize, respect and work effectively with individuals and groups with diverse
  • perspectives and backgrounds.
  • Takes initiative in learning about language and issues relating to equity and diversity.
  • Ability to develop and maintain cooperative and productive working relationships and engage in
  • workplace culture.
  • Ability to recognize and appreciate the contributions of colleagues.
  • Committed to demonstrating respect to colleagues at every level by trusting in their abilities and
  • knowledge to perform their roles and earning respect through meeting commitments
  • Models and demonstrates good communication through active listening and appreciative nquiry and open to providing and receiving timely, constructive feedback.
  • Listens to, encourages and expresses creative and innovative ideas.
  • Open to experiment and improvise with new ways of approaching processes, tasks or problems.

How To Apply

Please apply via the UBC Staff Careers website.
Applications will be accepted until 11:59 PM on the day prior to September 30, 2021.
Contact For This Position

Job Location
Job Level & Type
Intermediate Level
Full Time Contract Position
$75,000 - $99,999
Listing To Be Posted Until
October 22, 2021
Apply on company website