Jobs

Job Description

The Public Relations Specialist will play a key role in building the narrative of CAA Niagara to resonate with external audiences, focused on shaping and maintaining the company’s strategy and brand. A natural passion and desire toget involved and be the voice of others, the PR Specialist is well versed in media relations and issues management – as well as highly collaborative, and will work closely with other members of the Marketing team, cross functional business units, the Senior Leadership team and provide direct support for the President & CEO to enable a coordinated approach to external communications.

Primary Duties and Responsibilities

• Develop, implement and evaluate public relations and external communications plans including the creation and management of messages and themes in alignment with the department’s overall communications strategy and CAA Niagara’s strategic goals and priorities.
• Support the execution of Member Exclusive events
• Design and launch community advocacy programs
• Oversee and train staff volunteers to represent CAA Niagara in a positive manner in events throughout the year
• Manage media relations, including responding to reporters, developing media releases, planning media conferences and monitoring local and regional media as well as identified key influencers
• Identify and monitor issues, emerging trends, and themes within towing, membership, insurance, travel and rewards industries and the community CAA Niagara serves, and develop communications plans to address issues or threats, and optimize opportunities for enhanced positive media coverage/exposure.
• Lead the writing, researching and interviewing required to produce a range of high-quality communications and engaging products (e.g. key messages, media releases, briefing notes, articles, blog posts, video scripts, etc.) to address and respond to the needs of diverse audiences and promote organizational programs and services in a proactive and positive manner.
• Review and manage CAA Niagara magazine content, developing the workplan, creating content and working with the publishing group and Marketing Specialist to approve final layout and design
• Manage and respond to Member inquires and questions on social media accounts, including Twitter, Facebook, Instagram,YouTube and Google My Business
• Collaborate with CAA National’s Public Affairs Task Force Group to create national public relations strategies, including impaired driving and distracted driving campaigns
• Liaise with local government officials, CAA Niagara and other CAA Clubs to ensure road safety messages are being heard across the region
• Implement various public relations plans to support CAA Niagara’s overall corporate brand identity
• Assist with CAA Niagara’s corporate sponsorship and donation strategy, engaging the Community Boost Program and organizing all related events and communications.
• Manage community partner relationships
• Lead the Corporate Responsibility & Sustainability Strategy, engaging internal and external key stakeholders.
• Create the annual report, focusing on success stories, community involvement and advocacy work
• Represent CAA Niagara on the Regional Niagara Road Safety Committee and other community committees

Qualifications

• Proficient with MS Office applications (Word, Excel, PowerPoint) and social media platforms (Facebook,
• Instagram, Twitter and YouTube)
• Excellent writing skills, with experience creating and editing content for media releases, internal
• communications, magazine articles, blog posts and social media
• Experience with planning and executing customer-focused events
• Resourceful and creative
• Comfortable speaking to different levels of management, large groups, as well as media
• Detail-oriented, with high level of accuracy and good time and stress management skills
• Excellent interpersonal skills
• Comfortable and confident with giving presentations and on-air interviews
• Ability to work collaboratively with the Marketing team and other departments to achieve shared goals
• Ability to work under pressure in a fast-paced environment while maintaining a focus on quality

Education & Experience​

• University Degree or College Diploma in Public Relations, Journalism, Communications or related field
• 5 years’ experience in public relations or similar role

Working Conditions

• Working in an office environment with frequent interruptions
• Day travel required around Niagara to interact with government agencies and partners with potential travel
• nationally to attend Public Affairs Task Force Meetings Interaction with others under varying circumstances, including situations of a highly sensitive nature
• Flexibility of work schedule to meet outside regular working hours priorities
• Frequent attendance to events outside working hours or other sites

How To Apply

email bhibbs@caaniagara.ca or apply online directly at caaniagara.ca/careers