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Social Media and News Strategist

Purolator Inc.

Job Description

Opportunities delivered

Looking for an opportunity to learn and grow within Purolator? Here is another exciting opportunity for you to help us deliver on our customers’ promises

Job Description

We are looking for a take-charge, humble and news-savvy Social Media and News Strategist to play a lead role in building Purolator's social media and public relations function. In the role you will:
  • Be a change-maker, a builder and a great storyteller.
  • Act as Corporate Communications' social media and news champion, identifying and executing social and traditional earned media opportunities to promote Purolator's growth story and strategic objectives, people and culture, and corporate social responsibility progress.
  • Create and execute a company-wide social media plan - using all social channels strategically (e.g., Workplace for internal social media and Twitter, Facebook, LinkedIn and Instagram for external social media). Plan will have a clear purpose, link social engagement opportunities with target audiences.
  • Develop and execute Purolator's B2H (business-to-human) social voice, influencer strategy and community management approach.
  • Work with your Corporate Communications colleagues to identify always-on storytelling opportunities and promote these on social channels and through news outlets.
  • Keep pace with news of the day, identifying and acting on opportunities to engage in conversations, profiling Purolator in smart and creative ways.
  • Guide and work with other departments to put social media best practices and guidelines in place.
  • Manage Purolator's monthly social content calendar and publish content to external channels on a regular basis.
  • Actively monitor social media platforms to find opportunities to engage with influencers and communities based on Purolator's Corporate Communications goals and business priorities.
  • Continually gather and measure data related to our social engagement and campaign performance.
  • Conduct regular research on best practices and consumer social media habits to keep Purolator current with the latest platforms and technology.
  • Work collaboratively with agency partners to manage timelines, scope and quality of work.
  • Create regular forward-looking status reports highlighting areas of reputational risks and opportunities.

Working Conditions: Office Environment
Reports to: Corporate Communications

Purolator is an equal opportunity employer committed to diversity and inclusion. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, Aboriginal/Indigenous status or any other factors considered discriminatory. If you require an accommodation during the recruitment process, we will work with you to meet your needs.

We recognize that our employees and their families are key stakeholders. We will only be successful as a business if we provide our employees with a safe and healthy workplace and we have the right people in the right roles with the support they need to succeed. We hire for attitude and train for skills. To learn more about us and our values, go to

At Purolator, every day is an opportunity for our employees to connect with one another and with our customers to help make a positive impact in the communities where we live, work and play.


As The Successful Candidate, You Must Have

  • Expert knowledge of social media engagement with emerging and established platforms including Facebook, LinkedIn, Twitter, Instagram, YouTube and Reddit.
  • Proven experience identifying target audiences for B2B and B2C businesses and developing social engagement strategies and campaigns to improve a company's corporate reputation.
  • Demonstrated knowledge in building influencer relationships and managing social communities - and keeping them engaged.
  • Experience with newsrooms and journalists, either in a news production capacity or media relations role.
  • Great examples (e.g., case studies) that show your social media leadership, creativity and work.
  • Exceptional project management and people skills.
  • Go-getter and team-oriented attitude.
  • Ability to manage multiple creative projects under tight deadlines.

How To Apply
Contact For This Position
Purolator Inc.

Company Website: View
Job Location
Mississauga ON
Listing To Be Posted Until
February 22, 2019
Apply on company website