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Divisional Communications Coordinator

The Salvation Army

Job Description

Based in Winnipeg and working together with the Prairie Public Relations (PR) team; the Divisional Communications Coordinator will play an integral part in creating awareness of the work of The Salvation Army.  The incumbent will create and implement the communication strategy across traditional and Social Media platforms in Manitoba, Saskatchewan and North Western Ontario and will look for ways to creatively tell the many stories found within the work of The Salvation Army.  The incumbent’s role will involve engaging with Government officials, media personalities and reporters at Salvation Army events; writing stories for publication, creating earned media opportunities as well as having the creative skills to design documents that will get the attention of the public and/or government officials. 

Media Relations and Communications
  • Develop and maintain relationships with local media in Winnipeg, Regina and Saskatoon.
  • Seek out and create earned media opportunities with local media to showcase the many services and ministries of The Salvation Army and to tell our story and the stories of the people we serve across Manitoba, Saskatchewan and Northwestern Ontario.
  • Provide training and assistance to local ministry units to support their media interaction. 
  • Ensure consistency in developing key messages when speaking with media.
  • Develop press releases for the approval of the Divisional Commander and/or Divisional Secretary for Public Relations on significant matters suitable for divisional distribution.
  • Implement procedures to ensure all press releases within the division are approved by the Divisional Commander and/or Divisional Secretary for Public Relations in advance of distribution.
  • Distribute national press releases issued by the Territorial Public Relations Department, using local media contacts in the 3 urban centres to obtain maximum reach and frequency.
  • Develop, produce and distribute local Public Service Announcements and distribute Territorial Public Service Announcements.
  • Arrange and coordinate interviews with media and Divisional Secretary for Public Relations.
  • On occasion, may be required to function as spokesperson and public information representative, dealing with emergency issues and crisis communications in conjunction with relevant divisional and territorial staff in a manner that will preserve and maintain the reputation of the organization.
  • Initiate and oversee the development of an annual communication plan.
  • Develop and implement standards for internal and external divisional communications.
Social Media and Digital Presence
  • Develop and implement a social media strategy in support of fundraising and awareness.
  • Monitor social media metrics, reporting on The Salvation Army’s social media presence in Prairie Division, including the ability to show conversions and donations.
  • Support ministry units with their social media presence.
  • Create regular new content for Social Media, including immediate posts at events, share national and international Salvation Army Social Media posts as appropriate.
  • Monitor social media for comments and references to The Salvation Army, providing responses when appropriate and in alignment with our messaging and advising Divisional Secretary for Public Relations of any trending topics that may be of concern or interest to The Salvation Army.
  • Maintain Divisional Websites, ensuring there is regular fresh content.
  • Working within and alongside the national advertising strategy, purchase advertising that will build awareness of The Salvation Army locally in support of fundraising and brand identity.
  • Create an annual strategic advertising plan and associated budget for approval by the Divisional Secretary for Public Relations that covers the 3 urban hubs of Winnipeg, Saskatoon and Regina that takes advantage of purchasing power and adheres to all The Salvation Army policy and protocols. This should include traditional media outlets as well as digital media.
  • Oversee and coordinate the design, development and distribution of promotional materials and tools such as brochures and presentations that are high quality for promotional purposes.  This may include doing some design work or working with an outside graphic designer / printer.
  • Represent The Salvation Army in the community, communicating its programs and services while actively raising its profile in conjunction with the Ministry Units.
Story Telling
  • Through communication and interaction with ministry units, seek out stories of public interest and of transformation within our programs.
  • Tell The Salvation Army’s story through writing, photos and video that are appropriate for various media, including printed publications, websites, social media and video to create public awareness and a desire to support the work of The Salvation Army.
Events and Development
  • Support the planning, implementation, and participate in divisional Public Relations projects and events.
  • Participate in Development initiatives as requested.
  • Work in conjunction with the Development personnel to promote and facilitate special fundraising events.
Additional Responsibilities:
  • Travel within Manitoba, Saskatchewan and Northwestern Ontario as required.
  • Represent organization in a professional manner.
  • Participate in personal ongoing professional development and training.
  • Participate in Committee/Boards/Councils or Programs, as requested by the Divisional Secretary for Public Relations.
  • Perform other duties as assigned.


The incumbent will have a passion to tell stories through the various types of media.  They must have knowledge of Public Relations principles and practices, excellent written and oral communications skills, proven social media skills in a business environment and a high standard of integrity, judgment and confidentiality.

The successful job applicant will have completed a bachelor’s degree in a Communications or Public Relations related field of study as well as education or training related to using social media for business purposes. Three to five years of work experience in the Public Relations or Communications field, computer and telephone skills and client/customer relations experience.

Note:  An alternative level of education and experience may be acceptable.

How To Apply

Please NOTE:  This posting will be closed on April 8, 2019. 

Please forward resume and cover letter to

Major Rob Kerr, Divisional Secretary for Public Relations

via email:

Contact For This Position
Rob Kerr
The Salvation Army
203 - 290 Vaughan St
Winnipeg MB R3B 2N8

Telephone: 204-975-1033

Company Website: View
Job Location
Winnipeg MB
Job Level & Type
Intermediate Level
Full Time Permanent Staff Position
Listing To Be Posted Until
May 01, 2019
Apply on company website