Under the strategic direction set by the vice-president communications and advancement, the communications officer will contribute to the work of the department and university to strengthen its reputation and its relationships with key audiences locally, regionally and nationally. The communications department provides a centre for communications in university communications, internal communications, news/media services and editorial services.
Under the direction of the communications manager, the communications officer will create and deliver communications materials and communications activities in support of the university’s and department’s strategic goals and priorities. The communications officer will also collaborate with and offer intra- and cross-departmental communications support for schools, programs and units, including advancement, alumni relations, stakeholder and government relations, marketing and recruitment. The communications officer will engage in social media functions, as well as media relations and issues management activities, and at times will provide communications services and counsel to the Royal Roads University executive team.
A key aspect of the role includes developing high-impact social media content and strategies, including digital storytelling initiatives, measuring and analyzing metrics and working at the leading edge of social media and digital communications trends. An accomplished, professional communicator, the communications officer is comfortable developing a full suite of communications materials including new releases, key messages and speeches. The successful candidate will be skilled at writing engaging news and feature stories that align with the university’s strategic priorities.
By increasing awareness and profile of Royal Roads and its value proposition, (evidenced by faculty, student and alumni successes, its distinct learning and teaching model, market-responsive programs, applied research, initiatives, and events), the communications officer supports the work of the department to protect and strengthen Royal Roads’ reputation and build positive third-party support for enrolment growth and fundraising potential.
The role therefore supports the university’s six goals – in particular the goal of achieving strong partnerships, supportive to its alumni and the communities it serves.