The Science and Practice of Social Trust and Misinformation

7-Key Steps to Building Trust, Combatting Misinformation and Changing Minds.


We live in a world where facts are confounded with fiction and trust in credible sources of information is constantly challenged and truth is whatever someone reads on internet and supports their predetermined beliefs.
So how can public relations professionals and communications managers combat misinformation and help to have a more positive impact on internal and external decisions that may impact their organization's overall mission. 

In this interactive session, Dr. Flynn will share the results of his five-year study on influencing trust, behaviour and credibility in the information we create. 

Key Learning Outcomes

By the end of this session, participants will:
  • Gain a greater understanding of the growing fields of behavioural insights;
  • Understand what drives social trust and personal credibility;
  • Learn how to measure resistance to change among their stakeholder groups;
  • Understand how to combat misinformation    


Participants will receive a "Certificate of Attendance" from the McMaster Communications Management Institute.

Locations and Dates:​
  • Nova Scotia - Thursday March 12                         CLICK HERE TO REGISTER
  • Manitoba - Tuesday April 7                                    CLICK HERE TO REGISTER
  • Regina - Wednesday April 8                                   CLICK HERE TO REGISTER
  • Edmonton - Wednesday April 15                           CLICK HERE TO REGISTER
  • Northern Lights (Prince George) - Friday April 17 CLICK HERE TO REGISTER
  • Toronto - Wednesday, April 29                              REGISTRATION OPENING SOON
  • Atlantic (New Brunswick) - Friday, May 1              CLICK HERE TO REGISTER
  • Newfoundland - Friday, May 15                             REGISTRATION OPENING SOON

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