Working with First Nations: a Settler's Journey
This session is a chance for ‘settlers’ who work with or hope to work with First Nations to self-reflect on our roles and responsibilities in those relationships. The topic is a tough one. The term ‘settler’ is controversial in itself. Sarah Artis does not know all the answers and you will likely leave with more questions. But these are questions that every Canadian PR professional must ask themselves if they truly wish to understand the context in which they work. In this session, Sarah will speak of her own experiences working with Kitselas and Kitsumkalum First Nations. She will explore some of the big questions she’s had to ask herself and encourage you to do the same. Come prepared for an honest and thought-provoking discussion.
Owner, Sarah & Company Communications
In the News
"In the News" (third edition) co-authors Colin Babiuk, MA, APR, FCPRS and Mark Hunter LaVigne, MA, APR, FCPRS will present a workshop supported by their latest books on media relations, offer some timely tips on how to conduct both proactive and reactive media relations, and perhaps also brush up your crisis skills, since as the newshole shrinks, the media become more challenging. They will also visit a recent case study that shows the strength of media relations in our modern times, especially when also conducted in conjunction with social media.”
Colin Babiuk, MA, APR, FCPRS
Assistant Professor, MacEwan University
Mark Hunter LaVigne, MA, APR, FCPRS
President, Hunter LaVigne Communications
How to Develop and Apply a Futurist Mindset to Strategic Communications
Artificial intelligence - Cryptocurrencies - Workplace androids - Virtual reality meetings - Blockchain technology - Renewable and sustainable energy - Electric, driverless vehicles - Human-android marriage.Little changes and big leaps are transforming our world.
Are you ready?
Have you thought about what you as a PR professional may encounter in 2030 and beyond?
Or, how to persuade your organization or its customers to think beyond the next quarter to three, five, 10 or 20 years out?
In this presentation, you will learn how professional futurists think, how to develop a futurist mindset and how to apply it to strategic communications. In addition, you will be challenged with questions that you and your organization should be asking about the future, and be offered practical advice on steps you should start to take now to remain relevant in the years and decades to come.
Conference attendees who attend my presentation will learn:
Crisis Management 4.0: An unheard-of model for practitioners
The question “between robots and big data, what’s left for humans?” is the new concern in all industries. Companies are nowadays operating into a high-speed era as the rapid spread of information, rumors, and fake news on social networks increase the risk of major organizational crises. To face this new reality, business managers must adopt new crisis management tactics, new tech tools, and adapt very quickly to any eventuality to protect the reputation of their organization. Until now, big data and AI turned out to be valuable allies. Robots might soon be able to manage corporate crises thanks to big data, metadata, tech improvement such as blockchain, AI, and deep learning. But the fundamental question remains: What will be left for humans in crisis management when robots take over? The presentation is an opportunity to understand the implications of high-tech improvement in PR. The evolution model of crisis management that is proposed follows the marketing and internet evolution model. The model is adapted to the distinct environment of crisis management and halfway between practice and applied research.
Lucie-Anne Fabien, CMMI, APR, FCPRS
Cocoa, Cookies, and Costumes: How to Engage Employees in Building Culture, Link Them to Your Strategy, and Use Real Data to Demonstrate Your Success
When the Alberta Energy Regulator (AER) was created in 2013, it merged three organizations with three distinct cultures. Learn how the AER embarked on an exciting journey to build a strong and unified culture through its “Community—Creating our Culture" initiative. From culture kits to employee meetups to creative events, the initiative is inspiring employees across the AER—with measurable results.
In this session, you will learn strategies to engage employees in building a strong culture—and how you can make the most of survey data to help you:
How can public relations support and enable reconciliation between Indigenous and non-Indigenous peoples in Canada?
Since the late twentieth century, more than 40 national truth and reconciliation commissions have been established around the world. Between 2008 and 2015, Canada’s Truth and Reconciliation Commission examined the legacy of Indian Residential Schools. The TRC issued 94 Calls to Action to address Canada’s dark history of cultural genocide. The TRC’s findings have changed the Canadian public discourse about the country’s relationship between Indigenous and non-Indigenous peoples, and left every level of Canadian government wrestling with what reconciliation means and how it is enacted. Similarly, academic research focusing on reconciliation, truth-telling, and relational repair has flourished. Where is public relations in this new reality? Drawing on original research, current reconciliation scholarship, and public relations models (advocacy, public apology, Excellence Theory, critical intersectional communication), this session explores how and to what extent public relations and strategic communications supports and enables reconciliation and relational repair in the current Canadian context.
Meghan Kilty, MCM
National Director, Communications, Anglican Church of Canada
Communicating downsizing, right sizing, relocating, closure or layoffs: What employees, regulators and media expect
CPRS Calgary members have been at the centre of Alberta's economic downturn since 2016 as the province experienced tens of thousands of layoffs, numerous project and business shutdowns and desperation mergers. Employees, business partners, community partners and governments have all been affected.
In the session, attendees will hear how to communicate and engage with these groups who demand transparency and accommodation.
Tom Ormsby, APR
Head of External and Corporate Affairs, De Beers Canada
Local Society President, CPRS Calgary
Brand Protection - Where Law Meets Public Relations
Crisis management in the brand protection context can require a coordinated PR and legal response. The enactment of anti-SLAPP (Strategic Litigation Against Public Participation) legislation in some Canadian jurisdictions has created challenges for corporations seeking to use the courts to protect their reputation. In this climate, a nuanced approach to crisis management and litigation is required. This presentation focuses on how PR practitioners and lawyers can work together as a team.
Partner, Cassels Brock & Blackwell LLP
A cancer patient’s perspective on public relations, patient relations and the opportunity to bring organizational values to life through effective communication
Over the past 30 years, I have worked almost exclusively in healthcare public relations. It has been rewarding to collaborate with doctors, nurses, researchers and other talented healthcare providers to share stories of achievement and hope.
This past year, I had the opportunity to see our work from another perspective. I was diagnosed with an aggressive form of breast cancer in October 2017 and underwent a year of treatment.
During that time, I experienced firsthand how communication can impact outcomes and morale. I was reassured by the expertise of many of my caregivers, but saw numerous opportunities for improvement, especially when it came to communication.
Through the lens of research on patient experience, I will describe best practices to help caregivers communicate effectively with patients. I’ll also offer specific strategies that public relations professionals can use to help create a values-based culture that prioritizes two-way, symmetrical communication.
Heather Pullen, APR, FCPRS
Principal, Pullen Communications
Sessional Lecturer, McMaster University
Gender Differences in Communication Styles and their Influence on Workplace Communication and the Practice of Public Relations
Learn how gender plays a role in influencing the practice of PR, how men and women have different communication styles in the workplace and how traditional female or male qualities play a role in this working relationship. Findings from a PhD study surrounding gender vs. personality traits, age, work/life balance, how PR practitioners “perform” in their day-to-day roles and more will be shared in an interactive workshop.
Lecturer, University of Minnesota
Incorporating stakeholder risk assessment into your communication strategy
Understanding risk is paramount to any successful project and by extension, an organization. Over the course of this session, we will share with you an innovative tool that will help you think about both risk and stakeholders differently, long before you start building your communication strategy. The tool helps to clarify and prioritize stakeholders, with the aim of understanding their relationships amongst themselves and with other influencers -- ultimately painting a more detailed picture of the situation at hand. As subject matter experts in the fields of stakeholder engagement and risk communications, workshop presenters will guide participants through an exercise that will “rank” stakeholders to determine where one can most wisely spend their time in managing relationships, and manage the risk these stakeholders might pose to a project. On the back of this exercise, you can begin to define and plan communication strategies that are tailored for each stakeholder group.
A senior communications, stakeholder engagement and public relations professional, with over a decade of experience in public consultation and community relations in the resource, energy, infrastructure and non-profit sectors. Proven track record in strategic planning, implementation and overall management of communication and engagement programs. As an accredited public relations professional (APR), I'll always put forward best and leading-edge practices on each project. My experience has formed in various workplaces including non-profit, corporate and agency.
A seasoned strategist, communicator and leadership coach who has worked for an array of global organizations, leaders and teams to help manage issues and minimize risk.
A big-picture thinker and problem solver, whose career has focused on strategic planning, issues management, communication and leadership coaching. Alex is skilled in reputation and risk management, media relations, engagement strategy, crisis communication, people and issues management, advertising, and financial and corporate PR. Alex has worked extensively in the arena of energy, climate, sustainability and the environment, safety and post-secondary education. Education includes a BA in Linguistics, a Diploma in Public Relations and a Graduate Certificate in Executive Coaching.