In this workshop, Jane Antoniak, MCM, APR and Alex Sévigny, PhD, APR will discuss various communications strategies you can use to protect and enhance your brand and its leader, including:
With the rise of Corporate Social Reporting (CSR) reporting, questions have emerged regarding its true utility; CSR reports may more closely resemble marketing materials than financial statements as much of the data companies provide can be cherry picked.
How to focus on portraying your organization as a truly and authentic dedicated corporate citizen and avoid damaging the organization's reputation?
Trust can be lost in an instant, while earning it takes time and work.
St. Joseph’s Healthcare Hamilton embarked on a long-term campaign to take action to prevent workplace violence and build a culture of dialogue and trust. Integral to that was a 2-year, multi-pronged communication campaign resulting in staff feeling supported by leadership, and where discourse replaced silence.
This workshop will lead participants through that journey with lessons learned on building trust and dialogue.
In the 21st century multimedia environment, the public expect to play a greater role and have more say in shaping public policy and even private sector initiatives. Public engagement is an unique discipline, but public relations plays an important role in ensuring that any public engagement campaign is successful. Attend this workshop to learn how to support public engagement to increase public confidence in your organization and get effective feedback from your target audiences.
An organization’s website is arguably the most important communications tactic they have. Their digital presence represents the organization for thousands of online visitors—-some who may never set foot inside a brick and mortar location or even communicate directly with the organization.
Managing a website redesign project is becoming common in the career of today’s public relations professional, and too often, the content and structure of the new site is approached from the point of view of the organization itself. However, this can lead to a key limitation in both PR best practice and website design: the one-way communication trap.
This workshop will use case studies and examples to challenge attendees to approach website redesign using a two-way communication model and user-centric approach, more commonly referred to as user experience design (UX), and:
1. Helpful info for those within your organization/leadership demonstrating the importance of including UX research and design in a website redesign PR;
2. How to ensure two-way communication best practices are part of your web redesign project;
3. How to measure the success of your user-centric approach using the RACE formula;
4. Tips for how to include and assess UX information requests on an RFP;
5. Participants will leave with a redesign playbook: a clear set of steps, activities and best practices to use as a guide when redesigning their next website projects from the outside in.
1) Tips for managing conflict, relationships with stakeholders and competing interests.
2) How to create an adaptable structure that can leverage input from different communications disciplines including media relations, marketing, corporate communications and internal communications.
3) Tips for socializing your strategy beyond the core team.
4) How to utilize project management technology and tools to improve workflow and integrate your approach.
5) Tips for tracking success and measuring impact.
1) How to communicate with purpose and action.
2) How to own the narrative during a crisis.
3) How to communicate with empathy.
4) How to rebuild trust during and following a crisis.
5) Why openness and transparency are important (not just during a crisis).
6) How to communicate with internal and external stakeholders during a crisis.
Following this workshop, attendees will:
1) Acquire a deep understanding of the impact of employee activism on an organization’s brand –both positive (ambassadors) and negative (walk-outs);
2) Recognize the workplace is far from homogenous (with five generations at work) and discover the variety of issues important to employees in Canada today;
3) Explore internal measurement tools to monitor employee activism;
4) Understand the role of corporate communicators in the development and implementation of whistle-blowing (etc.) policies and change management within organizations;
5) Gain tips on how to advise the C-suite on addressing employee activism in their organization
Learn from two examples of online bullying by 'new media' at a federal inquiries about fisheries and a major school district. You'll take away good and bad examples of coping strategies. Understand how it could happen to you, how you might prevent it and how to deal with it if you become the scapegoat.
1) A recap of principles related to symbolism, shared identity, and universal design;
2) Our strategies for boosting participation (messaging/font choices, involving people with lived experience, contests, live-streaming);
3) The educational component we delivered through our libraries about inclusivity;
4) How we adopted a new flag policy and procedures to enable students to change their name or gender in our systems;
5) The efforts we undertook to turn critics into engaged volunteers.
Christine Szustaczek, MCM, APR is the Chief Communications Officer at Sheridan College. Prior to joining Sheridan in 2013, she ran her own communications consultancy for ten years, helping numerous colleges, universities, hospitals and social service agencies in Canada to communicate their impact.
She’s co-President of CPRS Hamilton and VP of the Alice and Murray Maitland Charitable Foundation. She’s and avid learner who is passionate about conveying the power of education to transform lives.
1) Don't be afraid of real public engagement: how meaningful consultation can pave your way to support and transparency;
2) Government change: what do you do when one of your biggest stakeholder groups changes entirely mid-way through your project;
3) Time wrap: building realistic timelines and how to manage when they go off the rails;
4) Web site woes: the hard truth about building web sites. You will need more of everything. More internal capacity, more money and more time;
5) Negotiating success: How we incorporated negotiations with a competitor to move them from an opponent to a supporter