Rules smchmules – not exactly the sage advice you were hoping for?
Renovating a brand is not for the faint of heart under the best circumstances. But, embarking on a complete overhaul of a brand story with a touching history, with very little time and money, meant Callie Gallant needed to get creative & re-write the playbook to elevate the Brigadoon Village brand to where it deserved to be. To where it needed to be.
Learn how Brigadoon Village executed a rebrand that resonates by rallying a community of supporters, leveraging solid partnerships, working with talented local businesses, and really (really) listening to what people were saying.
Meet our speaker: Callie Gallant, Director Marketing & Communications at Brigadoon Village
As Director of Marketing & Communications for Nova Scotia’s Brigadoon Village – Canada’s largest pediatric medical camp facility – Callie is helping to shine a big spotlight on the essential work this mighty organization does to help kids with health conditions or life challenges become thriving members of our community.
Callie leans on the skills and connections she acquired while working on a national scale for a tier-one brand to give Brigadoon Village a prominent placement on the Canadian not-for-profit map.
CPRS NS Members: FREE
Other local CPRS Societies: by donation, please
Student non-members: $5