Shelley McArthur Everett
Founder & President , SMC Communications Inc
Passionate, driven and results-oriented, Shelley brings 20 years of experience and earned reputation as one of Western Canada's leading hospitality public relations professionals. Her proven marketing communications strategies have boosted revenues and driven millions of dollars worth of true-to-brand editorial exposure that connect her clients to a wider audience both in British Columbia and beyond.
At SMC, Shelley works in partnership with a roster of noteworthy clients that represent a virtual who’s who of Vancouver’s vibrant culinary scene including Ask For Luigi, St. Lawrence, Nuba, Tacofino, White Spot, Tourism Vancouver's Dine Out Vancouver Festival and Ocean Wise to name a few. Before establishing SMC in 2013, Shelley served a six-year tenure as Communications Director for the Toptable Group (Whistler’s Araxi and Vancouver’s Blue Water Cafe, CinCin, West and Thierry) and five years prior to that with the Rick Hansen Foundation, where she was part of the communications team that led its Wheels in Motion national fundraising campaign as well as the 15th and 20th anniversaries of Hansen’s epic Man in Motion World Tour.
Shelley’s experience in the not-for-profit sphere gave her the background that helped her launch her newest venture, Breaking Bread, a groundbreaking non-profit initiative providing support for local, independent restaurants and the foodservice industry at large in the wake of the COVID-19 pandemic. Throughout 2020, she also sat on the COVID-19 Metro Vancouver Tourism & Hospitality Recovery Task Force and two of its sub-committees: Communications and Supply-side Recovery.
Shelley holds a Bachelor of Arts degree in communications from Royal Roads University, a Public Relations diploma from Kwantlen Polytechnic University, and Level II accreditation from the International Sommelier Guild.
Co-Owner, Juke Fried Chicken, Beetbox and The Chickadee Room
Justin Tisdall parlayed the personal attributes he developed as a high-performance athlete into a professional career as an entrepreneur, mentor and business owner of three popular and much-loved establishments on Vancouver’s bustling culinary scene — Juke Fried Chicken, Beetbox and The Chickadee Room.
Born and raised in Toronto, it was his role as a member of Canada’s National Swim Team that brought him to Vancouver. While training and studying at the University of British Columbia, Justin made his initial foray into hospitality as a bar back. It was an instant fit.
He quickly established himself as one of the city’s most well-known personalities behind the pine and a familiar face at such local hotspots as Feenie’s, Lumiere, the original Boneta, and the Shangri-La Hotel before transitioning into his tenured role as General Manager at Chambar from 2010 to ’16.
In 2016, Justin opened Juke Fried Chicken with partners Chef Bryan Satterford and Cord Jarvie in the Chinatown district and carved out Juke’s reputation for serving up the city’s best Southern-inspired fare. In 2019, the trio added a new concept to their portfolio with the launch of plant-based comfort-food hotspot Beetbox in the West End and in 2020 opened the contact-free, cocktail bar known as The Chickadee Room.