The Good, the Bad and the Ugly of #ELXN43

November 20, 2019 to November 20, 2019
05:30 PM
Workshop
Vancouver

Event Description

The results have rolled in from Canada’s 2019 federal election and CPRS Vancouver has convened a panel of experts to review the campaigns and analyze which strategies worked well, which fell a little flat and which were just flat-out bad. 

With backgrounds spanning media, public opinion research and public/government/media relations, our panelists – Charmaine de Silva (news director of News 1130), Mario Canseco (president of Research Co.) and Stephen Smart (general manager of Western Canada, Hill+Knowlton Strategies) – will engage in a lively discussion about the lessons learned throughout the election and how they’re relevant to communications practitioners. 

From the management of crises and apologies to digital and social content and breaking through the noise, to strategic, powerful and persuasive messaging - it's bound to be an evening of interesting dialogue!

Early bird ticket prices end November 1.

Agenda: 

5:30-6 pm: Drinks, appies & mingling 

6-7 pm: Panel event 

7-7:30 pm: Networking 

Purchase includes a drink ticket and light refreshments. There will be a cash bar available.

Student registrants: Please bring your student ID to show upon check-in.

Panel members

Charmaine de Silva

Charmaine is not your typical newsroom boss. Having spent her career challenging norms in media as a lesbian, brown-skinned millennial, she now enjoys blurring the lines between her roles as a journalist and community leader.

As News Director of NEWS 1130, Charmaine leads one of Canada's largest local newsrooms.
Prior to that, she was Assistant News Director and a senior investigative reporter at CKNW. She also spent several years anchoring the news at CBC Radio One across British Columbia.

Charmaine has won multiple national Radio Television Digital News Association (RTDNA) awards, and recently received a prestigious Edward R. Murrow award for excellence in innovation for NEWS 1130’s coverage of the 2018 municipal election. 

Charmaine is also a passionate community leader, who serves as co-chair of the Vancouver Pride Society. She has been so proud to work with an organization dedicated to creating safe and inclusive events for Vancouver's LGBTQ2+ community.

Mario Canseco 

Mario has analyzed and conducted public opinion research since 2003, designing and managing research projects for clients across the private and public sectors. Mario is a sought-after commentator on political and sociological issues, and writes a column for Glacier Media. His articles have also appeared in the Vancouver Sun, the Globe and Mail and the National Observer.

Starting in 2007, Mario’s work as an electoral forecaster in four different companies has resulted in 82 correct predictions of democratic processes in Canada and the United States, including the 2008 and 2011 Canadian federal elections, 18 Canadian provincial elections, the 2015 Metro Vancouver Transportation and Transit Plebiscite, and the 2012 and 2016 United States presidential elections.

Throughout his career, Mario coordinated research teams for a global public opinion firm that operated in Canada, the United States and Britain, worked as an editorial researcher for Peter C. Newman’s books “The Secret Mulroney Tapes” and “Here Be Dragons”; as a research and communications specialist for the Liu Institute for Global Issues at UBC; and in various journalistic roles around the world.

Stephen Smart

Stephen is the General Manager, Western Canada, for Hill+Knowlton Strategies, bringing over 20 years of strategic communications, public relations and media experience to the role. He is regularly engaged by both government and corporate leaders for strategic communications planning, crisis and issues management counsel across North America, as well as executive level media training.

Stephen stepped away from agency work for two years to serve as the Press Secretary to the Premier of British Columbia and then as Executive Director of Communications and Issues Management for British Columbia’s Official Opposition Caucus. 

Before moving into communications consulting in 2014, Stephen leveraged his broadcast journalism training from BCIT and spent 15 years as an award-winning journalist with several of Canada’s top news organizations including serving as the Legislative Bureau Chief for CBC News in British Columbia, as well as experience as a reporter, producer and talk show host for CKNW Radio, CTV, and Global BC. 

Panel moderator

Peg Fong 

Peg Fong is a journalism instructor specializing in fundamentals of reporting, feature writing and ethics at Langara Journalism, western Canada's oldest journalism program. 

She was a reporter at the Vancouver Sun, a national correspondent at The Globe and Mail and the western bureau chief at the Toronto Star newspaper. She also was a radio, television and online reporter for the CBC in Vancouver. 

Peg is currently the Vancouver correspondent for The Economist magazine. 

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