Please note, this session has been rescheduled to MAY 7, 1 p.m. ET.
Patient online communities not only reduce isolation and anxiety when faced with a life-changing diagnosis, they can also improve health outcomes. As Community Director of Mayo Clinic Connect, Colleen Young wanted to do more than connect patients. She involved the Mayo Clinic enterprise: providers, managers, communications specialists, researchers, and frontline staff; demonstrating how they can learn from and engage with the patient community to:
- Improve health care and service delivery
- Discover champions
- Educate health care providers
- Co-create patient education
- Change poor health behaviors
- Advance science
You’ll learn how you can excite internal stakeholders up, down, and across your organization to recognize the value of the community and understand how they can harness it to help them do their work better. Thriving communities get stuff done.
Colleen Young, Online Community Strategist, CY Connect
Colleen Young, founder of CY Connect, is internationally known for building patient communities that thrive. Currently she is the community director for Mayo Clinic Connect, a virtual community connecting patients with each other and to Mayo Clinic medical expertise. Her sentinel paper on Community Management That Works: How to Build and Sustain a Thriving Online Health Community
is widely cited in online health communications literature. She frequently speaks about communicating the experience of illness in the digital age and the social web’s impact on health and health care, including at Stanford Medicine X and Mayo Clinic's Health Care Summit in Australia. Colleen is a “tenacious connector of patients".