Webinar - PR in the Micro-Moment

October 23, 2018 to October 23, 2018
01:00 PM

Event Description

91% of us pick up our smartphones to search for info when we’re in the middle of something else. And the content we discover is an opportunity for PR. This interactive session will show you how to create PR stories and that reach audiences in the micro-moment. Search is the number one thing we do online. According to the Edelman Trust Barometer, search engines eclipsed media as the most trusted source of news.

These days, we move from one micro-moments to the next, whenever we turn to our smartphones to find what we want, when we want it. Google calls these, ‘I want to know, I want to go, I want to do, I want to buy moments. And they’re not alone. A study by Twitter and Facebook reported we consume content more quickly on mobile devices and underscores the importance of catching people in the moment.

If you’re in PR, it’s not hard to see how micro-moments are going to impact the way we create and share stories. Instead of saying did we get coverage, we should be asking: Are we there… When a travel blogger has an urge to check for info about a your city? When a reporter notices a flurry of activity on Twitter and needs to find out more information for a possible story? When a customer is browsing and requires a little more nudging before pressing buy?

PR has always been about discovery but our primary source was media. And now micro-moments have the potential to transform the way we find news and information. In this interactive and informative webinar, Martin Waxman explores micro-moments and a mobile approach to PR. He explains why we need to look at the world from our audience’s perspective and how to create the kind of multimedia content that both helps and inspires people in the moment.