College, University Programs & Academia

When businesses, not-for-profit groups and governments need to communicate effectively with people inside and outside the organization, they turn to public relations practitioners. Conestoga’s PR diploma program allows you to meet the challenge, mastering a wide range of communication techniques and strategies, from media conferences and speeches to publications, websites and social media. Our faculty members bring decades of industry experience to the classroom and cover every stage of the PR process. You’ll learn how to conduct research, plan campaigns, write and produce compelling messages and help your organization manage its reputation. Our graduates emerge able to think strategically, write with flair and execute with confidence. The program includes a 6-week practicum work placement and a final capstone exam, providing you with significant work for your portfolio and the confidence to pursue employment in public relations.

Please note that our diploma graduates have the opportunity to bridge into our Bachelor of Public Relations degree program.

Sample career paths: Communication positions in organizations of all sizes and in all sectors, including high tech, arts and culture, financial services, sports and entertainment, health care and not-for-profits. Many grads also build their careers working for PR agencies or building one of their own.

Mount Royal University
Bachelor of Communication (BCMM)

Allison MacKenzie, ABC,MC, MBA, MA Comm
Faculty of Business and Communications Studies
4825 Mount Royal Gate SW
Calgary, AB, T3E 6K6
Tel: (403) 440-6111
amackenzie@mtroyal.ca 

Website

Program Type: Batchelor Degree

The Masters of Public Relations (MPR) program in the Department of Communication Studies at MSVU offers you a unique opportunity for advanced education in public relations. In this program, you will develop a deep and meaningful understanding of the discipline of Public Relations—its philosophies, its principles, and how these apply to professional practice.

The MPR program is an applied (non-thesis) program for Bachelor of Public Relations graduates, as well as graduates of other programs with professional experience in the field. It will prepare you to excel as a practitioner, and to become a leader in your field. The program is offered via a flexible learning format. Our students learn alongside classmates across the country and beyond through a collaborative, dynamic, and interactive learning environment. As a full- or part-time student in this degree you can earn your degree entirely online, supported by a team of faculty and staff committed to your success. Upon acceptance to the program, you will be paired with a faculty advisor who will work with you throughout your degree to set and meet educational and professional goals.

Today's public relations professionals must be able to design both external and internal communication plans and integrate the new theoretical and practical models of public relations into practice. This exclusively online program meets these needs, preparing you to think critically, develop teamwork skills and a strong work ethic, and manage time effectively while working under the pressure of deadlines and multiple projects. You will acquire valuable writing skills and have a better understanding and application of research. Instructors of the program have extensive experience in communication planning and developing communication tools.

This 10-course program is designed for those entering a career, or already working in PR and other related fields, in public or private sectors, who wish to pursue professional development or earn a recognized credential. You can take this online program part-time to complement your work schedule or opt for a fast-track approach to accelerate program completion.