This Award recognizes an accredited Canadian public relations practitioner who has elevated the public relations/communication management profession through a long-term body of work. The recipient will have made significant contributions to the national and international discourse on public relations/communication management practices and trends.
This individual’s thought leadership upholds the values, principles ethics and standards of the CPRS, and has elevated the profession. Their body of work may include published articles and papers, presentations and keynotes, podcasts and workshops. The individual should be recognized as a thought leader in the profession generally or related to a specific topic/issue.
The recipient has also shown themselves to be generous in providing advice and mentorship to other members of our profession, facilitating dialogue, new ideas and thought leadership by others.
This award was created and endowed by Daniel Tisch Echevarria, APR, FCPRS, President and CEO, Ontario Chamber of Commerce (Former CEO and President of Argyle).
Dan’s reputation flows from his track record advising CEOs, boards, government leaders, and marketers for some of the world’s biggest brands. He draws on more than 20 years in consulting and prior experience in government as a senior advisor to two federal cabinet ministers. You will often see Dan on national television providing expert insight on global issues from a reputation management, communications, and public perception perspective.
A Fellow of the Canadian Public Relations Society and former chair of the Global Alliance for Public Relations & Communication Management, Dan has earned more than 200 professional awards, including the profession’s highest lifetime achievement award. As Argyle’s CEO from 2003-2023, he led its growth from a small boutique to one of North America’s largest and most acclaimed management-owned communications firms – doing so with unmatched energy, integrity, and insight. Argyle is now ChangeMakers, a reputation, social impact and marketing firm with more than 400 seasoned, passionate experts of various disciplines working as one team across Canada and in the US. In 2024, Dan took on a new role as President and CEO of the Ontario Chamber of Commerce, where he continues his communications leadership as an advocate for inclusive, sustainable prosperity.
2024 recipient - Martin Waxman, MCM, APR