The National Awards are divided into two sub-categories: Communications Programs, which comprise numerous smaller projects, and Communications Projects, which support an overall campaign or program.
Each sub-category contains several individual award categories, of which a campaign may be entered into a maximum of two.
Canadian External Communications Campaigns
Programs geared to improving relationships with the community, influencing public attitude and behaviour with hopes of generating greater public understanding of the organization, and/or increasing corporate or organizational identity with various audiences.
The External Communications category has been further divided into nine sub-categories:
Awards within this category honour excellence in the strategic development of materials and individual public relations products that advance the goals and objectives of an overall program. Special emphasis should be placed on the relevance of the initiative to the public relations objectives.
The Communications Projects category has been further divided into seven sub-categories: