PR Matters

In 2017, in the midst of a global discussion on ethical PR and ‘alternative facts’ the Canadian Public Relations Society led the way with a white paper and strategic framework that turned talk into committed action. Now, we begin to fulfill that commitment and demonstrate that for Canada’s PR professionals, ethics matter.

To lead the charge on this important initiative, CPRS has formed a National Task Force on Ethical Public Relations, which will work with our members across the country to administer a new professional ethics development program. 

As its first deliverable, the Task Force has produced an interview series that will explore current trends in public relations, the value of CPRS membership and how ethical PR shows up in their day-to-day work.

We'll be releasing a new video each month featuring a prominent CPRS member leading up to the 2020 National Conference, where the topic of ethical PR will be explored in depth.

Until then, view our latest inverviews below:

Daniel Tisch is widely known as an international public relations professional, speaker, writer and industry leader. He is the CEO of Argyle Public Relationships, one of Canada’s largest independent PR firms, a Fellow of the Canadian Public Relations Society, and the 2011-2013 chair of the Global Alliance for Public Relations and Communication Management, the confederation of the world’s major PR and communication professional associations.
 
Since Daniel became president of Argyle in 2003, the firm has grown dramatically, appearing in the PROFIT 500 list of Canada’s fastest-growing companies in both 2015 and 2016. Argyle is invariably among the leaders in awards from the Canadian Public Relations Society and the International Association of Business Communicators, with almost 200 awards during Daniel’s tenure, including recognition as the IABC Global Mid-Sized Agency of the Year for 2017.
 
As a consultant, Daniel has advised a long list of Global 500/Fortune 500 companies as well as both Canadian and international government leaders. He is particularly well-known for expertise in reputation, issues and crisis management, serving in 2009 as the lead communications advisor to an industry affected by the largest food recall in North American history. Daniel’s other areas of practice include reputation management strategy, stakeholder engagement, governance and executive leadership communications.
 
As Global Alliance chair, Daniel led the organization to unprecedented growth, chaired a process to develop an international consensus on the roles and responsibilities of twenty-first century public relations, co-chaired the two largest World Public Relations Forums in history, launched a “best-of-the-best” global awards program and an international research study on the state of public relations with the University of Southern California, and represented the profession on the International Integrated Reporting Council.
 
Earlier in his career, Daniel held senior communications roles in the Canadian government, including serving as Senior Policy Advisor and Acting Chief of Staff to Canada’s Minister of Foreign Affairs. In the latter role he was a member of the Canadian delegation to the G7 Economic Summit.
 
Daniel has spoken at conferences on every continent, lectured on public relations at Queen’s University at Kingston (Canada) since 1996, and contributed to leading PR and marketing textbooks. He appears regularly in broadcast, print and online media, including recent comments in the New York Times, the Globe and Mail, Reuters, CBC Television, Global News, PR Week and Strategy. He is a member of CPRS, the IABC and the Arthur W. Page Society.
 
Born in Madrid, Spain, and raised in Toronto, Daniel speaks English, French and Spanish. He holds two degrees from Queen’s University — a Bachelor of Arts in Political Studies and a Master of Business Administration. Daniel is the Vice Chair of the Queen’s University Board of Trustees, a leader in the international Scouting movement and a board member of Social Venture Partners International.

If you’re looking for lollipops and rainbows, you won’t find them with Tim. With a nearly unreal background including disaster communications, public consultations, and marketing small businesses, Tim knows his way through hard work and ugly situations. You will get a true honesty from Tim, or what he calls “hard truths” where he discovers and explores where your organization has issues, and strategic advice on how to solve them in an effort to improve your reputation.
 
With experience working across Canada’s provinces and territories, he’s developed into one of Canada’s leading rural communicators and marketers, having worked in multiple markets with populations under a half million.
 
Tim has a diplomas in Public Relations and Business from NSCC, has completed IAP2 foundations in public participation and University of Alberta financial management programs. He serves as CPRS presiding chair of professional development and has served on numerous boards, including on the Board of Governors for one of Canada’s largest colleges.

​In 2018, Tim recieved the CPRS Shield of Public Service along with Emily Epp in recognition of the pair's tireless efforts during the Cariboo Regional District's 77-day response to the largest fire in BC's history,

Jean Valin, APR, FCPRS, LM founded Valin Strategic Communications after a thirty-year career in the federal government - the last fourteen as a head of communications. He is a founding member and past chairman of the Global Alliance and has led several projects leading to the adoption of global standards.

In 2008, along with fellow members Fran Gregory, APR, FCPRS, and Terence Flynn, PhD, APR, FCPRS LM, Jean helped define the term public relations, creating the definition CPRS uses to this day. He is a lifetime member of CPRS, as well as past National President and recipient of the highest individual award- the Philip Novikoff memorial award for lifetime achievements. Read more about Jean's accomplishments in his Yocom Profile.


CPRS National was part of the task force that developed the Global Alliance (GA) Principles of Ethical Practice in Public Relations and Communications Management. We can confirm that our own Code of Professional Standards aligns with the Global Principles of Ethical Practice.
         
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