CPRS National announces this year’s winners of the 2023 Awards of Excellence 

CPRS National announces this year’s winners of the 2023 Awards of Excellence 

 

Whistler, June 6, 2023 - The Canadian Public Relations Society (CPRS) is pleased to announce the recipients of sixty-one Awards of Excellence presented at last night’s “Elevate” national conference gala, in Whistler, British Columbia.  Celebrated annually, the CPRS Awards of Excellence showcase the best public relations and communications management projects and campaigns. 

 

CPRS National would like to congratulate the following winners for their commitment to professional excellence: 

COMMUNICATIONS PROGRAMS 

Brand Campaign of the Year 

GOLD: Craft Public Relations – Shreddies Wheat Dispensary 

SILVER: Weber Shandwick – McDonald’s Canada Unified Trust   

BRONZE: Weber Shandwick - McAfee Cyberbullying in Plain Sight Report  
 

Best Influencer Campaign 

GOLD: Alex and Co – a viral influencer campfire story 

SILVER: NATIONAL Public Relations - Telus social purpose influencer campaign 

BRONZE: Edelman Canada – All Eyes on You 

 

Best Integrated Communications 

GOLD: Edelman Canada – Dove Keep The Grey 

SILVER: Toronto Metropolitan University – The Next Chapter: Becoming TMU 

BRONZE: Edelman Canada - Dove Detox Your Feed 

 

Best Non-Profit/NGO Campaign 

GOLD: Proof Strategies - NGen: Careers of the Future 

SILVER: Argyle – Pauktuutit Inuit Women of Canada and Argyle 

BRONZE: Veritas Communications – 4000 Stories 

 

Best Use of Media Relations – Large Budget (More than $50,000 CAD) 

GOLD: Ketchum - Champion the Truth – A Fresh Take on Breakfast: Wendy’s Canada Breakfast Launch 

SILVER: Kaiser & Partners Inc – ADP Canada Workplace Insights and Pulse Surveys 2022 

BRONZE: Kaiser & Partners Inc – Mental Health Index 2022 


Best Use of Media Relations – Medium Budget ($10,000 – $50,000 CAD) 

GOLD: Capital-Image - Campagne « Respire. Laisse pas ton stress avoir le dernier mot! » 

SILVER: Argyle - Café Corrale™  

BRONZE: NATIONAL Public Relations - Breakfast Club of Canada's Back-to-School Campaign 

 

Best Use of Media Relations - Small Budget (less than $10,000 CAD) 

GOLD: Rethink - A&W Whistle Dog Launch & Documentary 

 

Canadian Advocacy and Social Marketing Campaign of the Year 

GOLD: Craft Public Relations - Sharing Halal 

SILVER: Edelman Canada – Dove Keep The Grey 

BRONZE: Edelman Canada – Dove Men+Care 

 

Canadian Digital Communications Campaign of the Year 

GOLD: Edelman Canada – Dove Keep The Grey 

GOLD: Proximis Digital – National Police Federation - It’s Tough But ... 

SILVER: Proof Strategies – NGEN: Careers of the Future 

BRONZE: Zeno Group – Barilla Canada presents: Imagine the Pastabilities with Orzo 

 

Canadian Diversity, Equity, and Inclusion Campaign of the Year 

GOLD: Rethink– Hockey For All and The Hockey Jersey 

SILVER: Suncor – Pathways Indigenous Review 2022 

BRONZE: Veritas– Girl Guides of Canada Branch Name Change  

 

Canadian Health Care Campaign of the Year 

GOLD: Emily Peters - Halton Region - COVID-19 Response and Recovery Management and Communication  

SILVER: British Columbia College of Nurses and Midwives - Launch of a new Indigenous Cultural Safety, Cultural Humility and Anti-Racism Practice Standard  

BRONZE: University of British Columbia Faculty of Medicine - Katie White 

 

Best Corporate Social Responsibility Campaign 

GOLD: Argyle – Pauktuutit Inuit Women of Canada and Argyle 

BRONZE: Argyle and COPTICOM 

 

Canadian Marketing Communications Campaign of the Year 

GOLD: Edelman Canada– Dove Keep The Grey 

SILVER: Proof Strategies - Canadian Red Cross – Be That Someone 

BRONZE: Argyle – Pauktuutit Inuit Women of Canada and Argyle 

 

Employee Engagement / Internal Communications Campaign of the Year 

GOLD: Monogram Communications - BC Housing's New HomeNet Intranet: It All Lives Here 

GOLD: Jaclyn Spurrell—Alberta Blue Cross employee advocacy program 

SILVER: Cisco: Cisco Canada Top 25 Awards 

BRONZE: Emily Peters –Halton Region - MyWellness 

 

External Communications 

SILVER: Sheridan College - Co-Creating a Community Charter for International Student Success 

BRONZE: Ville de Montreal – Forum du Village 

BRONZE: Proximis Digital – National Police Federation - It’s Tough, But..... 

 

New Product or Service Launch 

GOLD: Craft Public Relations – The Truly Flavour Trail 

SILVER: Craft Public Relations - The Launch of Biebs Brew in Canada 

BRONZE: Monogram Communications - BC Housing's New HomeNet Intranet: It All Lives Here 

 

COMMUNICATIONS PROJECTS 

Best Multimedia Projects 

SILVER: British Columbia Institute of Technology – Fireweed Podcast 

 

Best Publication 

GOLD: University of British Columbia Faculty of Medicine - Katie White 

SILVER: Cooke – Cooke Newsletter 2022 

BRONZE: British Columbia Institute of Technology - BCIT Year in Review Publication 

 

Best Special Events Projects 

GOLD: Sheridan College – The International Student Summit 

SILVER: Tamara Vineberg – Jewish Federation of Edmonton - Shine a Light on Antisemitism mosaic project 

BRONZE: Canadian Tire – Canadian Tire Christmas Trail 

 

 

ORGANIZATIONAL EXCELLENCE 

 

Agency Team of the Year – Large 

BRONZE: Argyle 

BRONZE: Proof 

 

Agency Team of the Year – Medium 

GOLD: Rethink 

BRONZE: Craft Public Relations 

BRONZE: Zeno Group Canada 

 

Agency Team of the Year – Small 

BRONZE: Coldwater Communications 

 

In House Team of Year 

BRONZE: Canadian Tire Corporation Communications Team 

 

About CPRS 

Founded in 1948, the Canadian Public Relations Society is a not-for-profit association of professionals dedicated to the practice, management, and teaching of public relations and communications. Comprising 13 local societies, CPRS' mission is to build a national public relations and communications management community through professional development and accreditation, collaboration with thought leaders, a commitment to ethics and a code of professional standards, advocacy for the profession, and support to members at every stage of their careers. 

 

Cision is the official distribution partner of the Canadian Public Relations Society - National. 

 

For further information: Rebecca Cohen, 647-519-6490 or rcohen@cprs.ca.