CPRS supports the International Declaration of Communication Professionals and Researchers for a Better World

TORONTO, Feb. 23, 2021 /CNW/ - The Board of Directors of the Canadian Public Relations Society officially endorses the International Declaration of Communication Professionals and Researchers for a Healthier, Sustainable and Better World.

The Declaration


In view of the death, human suffering and economic devastation caused by the COVID-19 pandemic, the International Declaration urges all communication professionals and researchers to make a solemn commitment "to work jointly and put our full energy into bringing people together, to make a healthier world possible towards a harmonious shift to a viable, better future."

The commitment of professionals and researchers aims in particular:

  • To support open, transparent and honest communication free from fear and hatred;
  • To foster a global, participatory, inclusive conversation...
  • To share knowledge and know-how
  • To promote responsible communication, based on ethics, equity, authenticity and transparency

The Declaration is the initiative of an international group of 13 communication professionals and researchers, including three from Canada. The text was quickly approved by ORBICOM, the international network of UNESCO Chairs in Communication. It is available in French, English, German, Spanish, Portuguese and Italian.


Posted on January 19, the declaration had been supported by more than 55 groups and associations as of February 10, 2021. The organizations that supported it include IPRA, the Chartered Institute of Public Relations of the United Kingdom, the International PR Network (IPRN bringing together some fifty independent agencies from various countries) and the International Association for Media and Communications Studies (IAMCR).

"We strongly affirm that everyone deserves the same protection, regardless of origin, group, wealth, gender or race," the statement said.

The declaration and the list of endorsing organizations can be found here.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit association of professionals dedicated to the practice, management and teaching of public relations and communications. Comprising 13 local societies, CPRS' mission is to build a national public relations and communications management community through professional development and accreditation, collaboration with thought leaders, a commitment to ethics and a code of professional standards, advocacy for the profession, and support to members at every stage of their careers.

For further information: Dan LaBelle, Manager, Marketing and Communications, Canadian Public Relations Society (CPRS), dlabelle@cprs.ca, 416 239 7034 ext. 246