The Fabric of CPRS

Much like a piece of fabric, CPRS is woven from intertwined threads that come together to create Canada’s leading communications and public relations community.
Over the past few weeks, as I have worked with the National Board, local societies and the National office, and learned more about the work of our Councils, Committees and Task Forces, this interconnectedness has become even more evident.
In my message this month, I will update you on the work of the National Board to date, and touch on our Councils, Committees and Task Forces, all things that connect us to the fabric of CPRS.
The National Board held a strategic planning session on Saturday, October 17 … or a refocus session as it became known. We started with a high-level review of the purpose of CPRS, and then, using our 2019-2021 Strategic Plan as a guide, talked about the 4 Cs of our strategic framework.
The Board’s resolve was clear in regards to focusing our efforts this term on membership, financial stability, and professional development, outside of the National Conference.  Watch for more on these topics.
In addition, I worked with the Board to identify who would serve as board liaisons on our various Councils, Committees and Task Forces, which comprise of:
  • Governance Committees include the Audit & Investment, Governance, Nominating, and Judicial & Ethics committees. The Board also has a Budget Subcommittee that continues to look at financial sustainability of the CPRS National budget.
  • Operations Committees include the Council on Accreditation, Council on Education, National Conference Local Advisory Committee, Professional Development, College of Fellows, Awards of Excellence & Major Awards, the Health Care Academy, Membership & Chapter Relations, and Advocacy & PR, which will soon take on the work identified by the Task Force on Ethical PR. There is also the Presidents’ Council, which brings together representatives from local societies.
  • There are currently two Task Forces in place. The French Services Task Force and the new Equity, Diversity & Inclusion Task Force.
In all this, I would be remiss if I did not reference the work of the Governance Committee, which is currently reviewing the work and structure of all our Councils, Committees and Task Forces, or mention the dedication of the National office in supporting these efforts … another thread in the fabric of CPRS.

As I conclude, while COVID-19 will make it almost impossible for us to gather at our local cenotaphs this Remembrance Day, I hope that you will pause at the 11th hour, on the 11th day, of the 11th month to remember those who made the ultimate sacrifice for our freedom.  #CanadaRemembers #CPRSremembers #StaySafe

Wayne Knorr, APR
CPRS National President