Canadian Public Relations Society and Humber College embark on new partnership featuring first of its kind academic appointment

Eileen Tobey, APR, FCPRS LM joins the School of Media Studies & Information Technology as CPRS Senior Fellow in Residence

TORONTO, Sept. 18, 2018 - Humber Institute of Technology & Advanced Learning has appointed Eileen Tobey, APR, FCPRS LM as the Canadian Public Relations Society’s Senior Fellow in Residence, as part of a yearlong pilot. The new partnership, a first between a Canadian educational institution and communications association, will offer students and faculty a source of real-world expertise and guidance, while incorporating CPRS’ vision of maintaining the highest standards and ethics in professional practice into the curriculum. 

“We’re proud CPRS continues to play a leadership role in advocating for our profession and congratulate Eileen on being chosen to introduce future communicators to our vision,” said Dana Dean, APR, FCPRS LM, National President, Canadian Public Relations Society. “By partnering with Humber, we’ll now be able to instill the principles of the CPRS Code of Professional Standards from day one, creating a strong foundation of professional ethics on which students can build lifelong careers.”

Currently the Founder and CEO of Toronto-based beSPEAK Communications, Tobey brings more than 30 years of experience to the role, including senior leadership positions at Cohn & Wolfe Canada, ETC Communications and Burson-Marsteller Canada. Other resumé highlights include education from both Queen’s and Harvard Universities, as well as board appointments serving University of Toronto’s Rotman School of Management and the Canadian College of Naturopathic Medicine. She received her APR (Accredited in Public Relations) designation in 1991 and has been a member of the College of Fellows since 2006.

“The CPRS College of Fellows has a long history of giving back to public relations through contributions to various professional programs and we are honoured to continue to do so with this new partnership,” said Daniel Granger, APR, FCPRS, Presiding Officer, CPRS College of Fellows. “I’d like to congratulate Eileen on her success and am incredibly proud to have her represent the College of Fellows as an ambassador for the profession in the classroom.” 

Since 2000, the CPRS College of Fellows has recognized CPRS members who have proven themselves to be leaders in public relations and communications and demonstrated a significant contribution to the profession and to the Canadian Public Relations Society. Currently, there are 127 members in the College of Fellows, as well as 18 Honorary Fellows.

“Humber has been providing students world-class postsecondary education for more than 50 years and this new initiative makes our renowned Public Relations program catalogue even more valuable to aspiring communicators.” Anne Marie Males, MCM, Professor & Program Coordinator, Bachelor of Public Relations, School of Media Studies & Information Technology, Humber Institute of Technology & Advanced Learning.

“With her impressive list of credentials and experience, Eileen was the perfect choice to be our first Fellow in Residence, and I, along with the rest of the School of Media Studies & Information Technology faculty, look forward to welcoming her and incorporating her wealth of knowledge and experience into our teachings.”
About the Canadian Public Relations Society
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 2,500 members across 14 Member Societies based in major cities or organized province-wide.

About Humber College Institute of Technology & Advanced Learning
Established in 1967, Humber College is a global leader in polytechnic education. Combining in-depth theoretical learning and hands-on experience with applied research and extensive industry connections, Humber provides career-focused education to 31,000 full-time and 23,000 part-time students across three campuses. The college offers a comprehensive range of credentials including honours undergraduate degrees, postgraduate certificates, diplomas, apprenticeships and certificates. More than four out of five Humber graduates are employed within six months of completing their studies. Visit
For further information contact – Karen Dalton, APR, CAE, FCPRS(H), Executive Director, Canadian Public Relations Society. 416-239-7034 ext. 222.