KELOWNA, BC, May 31, 2017 /CNW/ - Forty-one Awards of Excellence were presented at the 2017 Evening of Excellence Awards Gala, on the final evening of Illuminate 2017, the CPRS National Conference, in Kelowna B.C. Gold, silver and bronze award winners were unveiled during the event. The 2017 Major Award recipients were announced over the course of the three-day Summit.
CPRS National congratulates all Awards of Excellence winners and CPRS Major Awards recipients for their demonstration of public relations and communications excellence.
2017 CPRS Major Award Winners
2017 CPRS Special Awards
2017 CPRS Awards of Excellence
COMMUNICATION PROGRAMS – CANADIAN EXTERNAL COMMUNICATIONS CAMPAIGN OF THE YEAR
Canadian Marketing Communications Campaign of the Year
- Philip A. Novikoff Award - Mary Barker, APR, FCPRS(H)
- Don Rennie Memorial Award - Northern Development Initiative Trust
- Mentor of the Year Diamond Jubilee Award - David Rowney, APR, FCPRS
- Outstanding Achievement Award - Janice Robertson, APR LM
- Award of Attainment - Carol Panasiuk, APR, FCPRS LM
- Shield of Public Service - David Eisenstadt, APR, FCPRS, FPRSA LM
- Lamp of Service - PRK® Development Team
- Joan Hollobon Award - Elizabeth Payne
- President's Award - Darby Allen
Veritas Communications & General Mills Canada: "
Bring Back the Bees"
Clarks and High Road: "#
Activia from Danone and NATIONAL Public Relations: "
Activia Live « InSync » Campaign"
Canadian Community Relations Campaign of the Year
High Road: "
Little Leaguers Send A Big Message"
CanadaHelps & High Road: "GivingTuesday"
Weber Shandwick: "
McHappy Day 2016: Who are you making happy?
Canadian Advocacy and Social Marketing Campaign of the Year
Argyle Public Relationships & Ontario Pork: "
Ontario Pork: An Era of Change and Responsibility"
FleishmanHillard and Ontario Road Builders' Association: "ORBA - #SiteUnseen "
Pfizer Canada Inc. and NATIONAL Public Relations: "
It's About mBC Time"
Canadian Media Relations Agency Campaign of the Year:
Craft Public Relations & Nintendo of Canada Limited: " T
he Launch of Pokémon Sun and Pokémon Moon"
Argyle Public Relationships & Canada's Ecofiscal Commission: "
Reframing Canada's climate policy discussion"
AstraZenecaCanada/Ovarian Cancer Canada/David Dixon/Weber Shandwick: "Know Your Genes"
FleishmanHillard and Energizer: "
Energizer Camping Program
Canadian Media Relations Non- Agency Campaign of the Year:
Kids Help Phone: "
Teens Talk 2016"
Toronto Hydro: "Emergency Preparedness Hacks"
Business Development Bank of Canada: "2016 BDC Small Business Week: 'Measure up! Shape your future'"
Canadian Issues/Crisis Management Campaign of the Year:
Syncrude Canada Ltd.: "
Fort McMurray Wildfire - Syncrude Employee Communication"
Sheridan College Institute of Technology and Advanced Learning: "
Ville de Gatineau: "Wastewater works and discharge: bring on transparency!"
Canadian Government Relations Campaign of the Year:
Argyle Public Relationships: "
The Sixties Scoop: Honourable Words Require Honourable Actions"
Building trust with a new government"
Township of Oro-Medonte: "
Story of the Oro African Church
Canadian Health Care Campaign of the Year
North West Local Health Integration Network: "
Guide Your Health: Your Story, Your Future"
Association des radiologistes du Québec/Massy Forget Langlois relations publiques: "
Dossier de l'Association des radiologistes du Québec "
Toronto Public Health: "
condomTO Wrapper Design Contest"
Canadian Digital Communications Campaign of the Year
University of British Columbia Library: "
Open Access Awareness Campaign"
FleishmanHillard and Ontario Road Builders' Association: "ORBA - #SiteUnseen"
Pfizer Canada: "
Don't Overlook What's Missing: Pediatric Vaccination Reminder
Revolution Strategy, on behalf of its client Opportunities NB: "We Have Tech Jobs"
Canadian Internal Communications Campaign of the Year
CAE Inc.: "Project QuESST "
The new myTVO: supporting a culture of employee empowerment "
COMMUNICATION PROJECTS (INTERNAL AND EXTERNAL COMMUNICATIONS)
Best Special Events Projects:
Toronto Hydro: "
Elettra Communications: "Harbour Centre's Urban Grind"
Weber Shandwick: "1903- A Harley-Davidson Café"
Best Multi-Media Projects:
Canadian Patient Safety Institute: "
Stories of Harm and Suffering - CPSI Patient and Provider Videos"
Best Digital and Social Media Projects:
Simon Fraser University: "
Not Your Mom's Social Network"
Best Writing Projects:
The Association of Professional Engineers and Geoscientists of Alberta: "
The PEG: A Community Reborn"
Paradigm and Edgewell Personal Care: "
Schick Hydro Silk TrimStyle – Lingerie and the Loonie"
Best External Publication (print or electronic)
Alberta Energy Regulator: "
AER Resource Brand Journalism"
PortsToronto Sustainability Report 2016"
SAIT Communications and Marketing: "
Career and Program Guide 2017
Best Annual Report (print or electronic)
Hamilton Community Foundation: "
Now Picture This"
PSP INVESTMENTS: "
Energizing a Traditional Annual Report
SAIT Communications and Marketing: "
SAIT Annual Report 2015/16
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 1,800 members across 14 Member Societies
based in major cities or organized province-wide. For more information, visit our website: cprs.ca