As part of our ongoing commitment to elevating public relations in Canada, we have developed this Decision Tree to help guide you when faced with a tough decision. 

Modelled after a similar guide developed by the Chartered Institute of Public Relations in the United Kingdom, the Decision Tree will help guide you through a series of questions and decision points that ensure legal considerations, the CPRS Code of Professional Standards are taken into account when ethical questions arise. 

Have questions? Need additional support in making a decision? The Decision Tree will provide you with access to a CPRS College of Fellows member for mentorship and guidance when some other suggestions have been exhausted. If you reach that point, here are College of Fellow members who may be of help. To find their contact information, please consult the CPRS Membership Directory by logging in to the CPRS members only section. Practitioners are reminded that conversations regarding ethical decision making are informal discussions and not official advice.

For more on this topic, please see Everyday Ethics, prepared for CPRS by Guy Versailles, ARP, FSCRP, Stephanie Yates and Elizabeth Hirst, ARP, FSCRP.